BMW

Digitization is delivering an integrated user experience characterized by individuality and emotionalism in the interior of current BMW models. The My Modes allow the driver

Together with its partners BMW – in the context of the Car Connectivity Consortium – is continuing to press ahead with the development and distribution

The range of functions of the My BMW App will be extended once again in November 2021 with various new offers. These include Digital Tyre

BMW has been rated the automotive brand digitally savvy American consumers ages 18-49 with household incomes above $75k trust most to share their personal data.

When it comes to maintaining production systems, the solution of choice at the BMW Group is to use sensors, data analytics and artificial intelligence (AI).

Standard production of the fully-electric BMW iX* began n Dingolfing. The plant in Lower Bavaria now produces vehicles with all drive train variants, i.e. combustion-engine

The BMW iX will be launched with a choice of two model variants. Both are equipped with an electric all-wheel-drive system, with combined output of

Amazon Web Services (AWS), an Amazon.com, Inc. company, and the BMW Group announced a comprehensive strategic collaboration to further accelerate the automaker’s pace of innovation

A vision is turning into reality, as the BMW Vision iNEXT becomes the BMW iX. With a year still to go before its market launch

The BMW Group strives to actively shape and drive developments. The company has started to present itself in a new and inventive way with the