LA SoCal Fire Help Automotive Help & Donations

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Hyundai, Kia and Denso are donating to aid victims of the fires in Los Angeles, California. Hyundai, Genesis and Kia are offering discounts on new vehicles for those who lost their vehicles to the fires. In the past with these kinds of disasters automakers typically offers some kind of payment delay or discount to owners who lose their vehicle to fires.

Hyundai and Genesis Launch Comprehensive Wildfire Relief Program for Southern California

Hyundai and Genesis Motor America have initiated a wildfire relief program to support Southern California residents impacted by recent devastating wildfires. The program includes:

  • Donations: $100,000 to the American Red Cross and $100,000 to the Los Angeles Fire Department Foundation for disaster relief and recovery efforts.
  • Financial Support: Payment relief options for affected Hyundai and Genesis customers through Hyundai Motor Finance and Genesis Finance.
  • Customer Incentives: $1,000 toward a new 2025 Hyundai purchase and $2,000 toward a new 2025 Genesis purchase.
  • Roadside Assistance: Extended availability of towing and assistance services.

CEO Randy Parker emphasized Hyundai and Genesis’ commitment to their Southern California community, which hosts their North American headquarters and operations. This initiative reflects their ongoing dedication to the safety and well-being of customers, employees, and local communities.

Kia Donates $250,000 to Support California Wildfire Relief Efforts

Kia America has pledged $250,000 to the American Red Cross to assist relief efforts for communities affected by the 2025 California wildfires. This donation aligns with Kia’s “Accelerate the Good” charitable initiative, which has contributed over $30 million to various causes since 2019.

Additional support includes:

  • Customer Assistance: $1,000 cash rebate on select 2024-2025 Kia models for eligible impacted customers.
  • Financial Relief: Payment relief options through Kia Finance for customers in evacuated areas.

Kia CEO Seungkyu (Sean) Yoon emphasized the company’s commitment to aiding affected families and neighborhoods, highlighting the importance of collective efforts to rebuild and strengthen communities.

DENSO Donates $250,000 to Support American Red Cross Disaster Relief

DENSO, a leading mobility supplier, announced a $250,000 donation through its DENSO North America Foundation to join The American Red Cross Disaster Responder Program. This initiative provides critical resources, including infrastructure, volunteers, and supplies, to respond to disasters such as wildfires, floods, and storms. Marty Deschenes, president of DNAF, emphasized DENSO’s commitment to community support during crises. Anne McKeough, Red Cross chief development officer, highlighted the importance of such contributions in addressing the rising frequency and severity of extreme weather events. These donations also aid families impacted by home fires and fund disaster preparedness education.