In connected car news are Mercedes-Benz, Google, Ansys, Cognata, Microsoft, JLR, Tata & Mouser.
Mercedes-Benz & Google Cloud to Enhance MBUX Virtual Assistant
Mercedes-Benz and Google Cloud have deepened their partnership to introduce advanced conversational features to the MBUX Virtual Assistant using Google Cloud’s Automotive AI Agent, built on the Gemini model with Vertex AI. This AI-powered assistant offers natural, multi-turn dialogue capabilities, memory retention, and integration with Google Maps Platform, providing real-time, detailed navigation and personalized responses.
Users can ask nuanced questions, such as finding fine-dining options or inquiring about reviews and signature dishes, with responses displayed on the vehicle’s interface. The new functionality will debut with the upcoming Mercedes-Benz CLA series, featuring the MB.OS system, later this year, with plans for broader model integration.
Mercedes-Benz CEO Ola Källenius emphasized the company’s commitment to enhancing the digital experience, while Sundar Pichai, CEO of Google and Alphabet, highlighted the transformative potential of AI in the automotive industry. This partnership exemplifies the integration of cutting-edge AI and real-time location data to redefine in-car experiences.
Ansys, Cognata, and Microsoft Collaborate to Advance Virtual Sensor Validation for Autonomous Vehicles
Ansys has partnered with Cognata and Microsoft to enhance the Automated Driving Perception Hub (ADPH), a web-based platform hosted on Microsoft Azure that enables OEMs to test and validate ADAS/AV sensors in realistic virtual environments. Powered by Ansys AVxcelerate Sensors™, the platform integrates high-fidelity radar and electromagnetic wave simulation, leveraging AMD EPYC™ processors and Radeon™ PRO GPUs.
ADPH offers manufacturer-certified virtual sensor models, including LiDAR, thermal cameras, and radar systems, to meet regulatory standards like NHTSA and NCAP. The inclusion of Ansys’ physics-based radar simulations provides enhanced predictive accuracy for sensor performance, streamlining safety validation. This collaboration empowers the automotive industry to refine sensor technologies critical for autonomous driving.
JLR & Tata Communications Partner for Enhanced Vehicle Connectivity
Jaguar Land Rover (JLR) is partnering with Tata Communications to improve client connectivity and intelligent services across 120 countries in JLR’s upcoming software-defined vehicles. Using Tata Communications’ MOVE™ platform, JLR’s medium-sized SUVs will offer continuous connectivity, including media streaming and secure data exchange. This platform enables more frequent and efficient over-the-air software updates, improving vehicle maintenance and diagnostics. Additionally, it allows seamless transitions between mobile networks, ensuring uninterrupted connectivity. This partnership, starting in 2026, will enhance personalized services and customer experiences, while supporting JLR’s exploration of low-orbit satellites for broader connectivity.
Mouser Sponsors Vasser Sullivan Lexus Racing 2025
Mouser Electronics has announced its ongoing associate sponsorship of the Vasser Sullivan Lexus Racing team for the 2025 IMSA WeatherTech SportsCar Championship. Partnering again with Molex, Mouser will sponsor the No. 14 and No. 12 Lexus RC F GT3 entries in the GTD PRO and GTD classes. The season begins with the Roar Before the Rolex at Daytona International Speedway. This marks the seventh season of Lexus and Vasser Sullivan’s collaboration, with Mouser continuing its support of high-performance motorsports. The partnership has previously resulted in multiple wins and podium finishes, including the 2013 Indianapolis 500 victory.