Sony Honda Mobility Inc. (SHM) officially debuted the luxury EV sedan under the AFEELA brand, the AFEELA 1, at CES 2025. Set to redefine the future of intelligent mobility, the AFEELA 1 will roll out of a state-of-the-art production facility in Ohio, with initial deliveries expected in mid-2026 and California sales kicking off in 2025. Pricing starts at $89,900, including a three-year subscription to a suite of advanced features. Reservations are now live for a refundable $200 deposit.
AFEELA 1: Redefining Mobility
The AFEELA 1 embodies SHM’s mission to revolutionize the relationship between people and vehicles. By marrying advanced software with cutting-edge hardware, the AFEELA 1 isn’t just transportation; it’s an evolving digital companion.
Key features include:
- AFEELA Intelligent Drive: An advanced ADAS system leveraging 40 sensors and up to 800 TOPS of computing power to deliver a safer, less stressful driving experience.
- AFEELA Personal Agent: A conversational AI that personalizes trips with voice-activated controls and proactive suggestions.
- Entertainment-Focused Cabin: Featuring seat-specific displays, noise-canceling technology, and Sony’s 360 Spatial Sound for immersive entertainment.
- Performance Tuning for Unity with Mobility: Precision handling and ride comfort through robotics-derived motion control.
Design and Sustainability
The AFEELA 1 emphasizes a “timeless and harmonious” aesthetic. The sleek, unadorned exterior complements a sophisticated interior crafted from premium, eco-friendly materials—approximately 70% of the cabin’s surface area uses recycled or plant-derived components.
Tech-Driven Evolution
With over-the-air (OTA) updates, the AFEELA 1 is built to improve over time. SHM envisions this vehicle as a “buddy” for the road, adapting to its users’ needs through ongoing software enhancements and partnerships with developers.
Trims and Pricing
The AFEELA 1 will launch in two trims:
- AFEELA 1 Origin – Starting at $89,900.
- AFEELA 1 Signature – Starting at $102,900, adding 21-inch wheels, a rear entertainment system, and a Center Camera Monitoring System (C-CMS).
Both trims include a three-year subscription for Intelligent Drive, Personal Agent, 5G connectivity, and a curated selection of entertainment. Exterior colors include Tidal Gray, Calm White, and Core Black, with the Signature trim offering additional customization options.
Charging and Range
Designed with convenience in mind, the AFEELA 1 is compatible with Tesla’s Supercharger network and targets an EPA-estimated range of 300 miles for the Origin trim.
What’s Next?
The AFEELA 1 is more than a car—it’s a statement of SHM’s vision for the future. Deliveries begin in mid-2026 for the U.S., with Japan to follow. To see the AFEELA 1 in action, tune into the SHM press conference at CES 2025 or visit the official website for updates.
With its eye on autonomy, augmentation, and affinity, SHM is steering the mobility industry into uncharted territory.
The AFEELA brand reflects Sony Honda Mobility’s vision of mobility as an intelligent, interactive entity that “feels” people and society through advanced sensing and networking technologies. Its first model, the AFEELA 1, is set to launch in California in 2025.