Today there were announcements from Appotronics, Neusoft, Italdesign, Imagry, Hesai,Dolby, Dolby, Goodyear,
May Mobility, HL Group, LG Innotek, Intel, Honda, Renesas, Kyocera, Cinemo, Keysight, VicOne, NXP, SMK, Mitsubishi, Aeva, Aurora, Continental & NVIDIA.
In this Article
Leopard Imaging Showcases Next-Gen Auto Imaging
Leopard Imaging Inc., a leader in intelligent vision solutions, collaborates with Qualcomm Technologies and Microchip Technology to present cutting-edge automotive imaging solutions at CES 2025. Utilizing Qualcomm’s Snapdragon Ride™ Platform and Microchip’s VS700 ASA-ML technology, the demonstration highlights advancements in automotive connectivity, high-bandwidth data transmission, and AI-powered image processing. Key features include multi-sensor integration, power over coaxial cables, and robust link-layer security, supporting the next generation of ADAS and vehicle perception systems. Attendees can experience the live demo at CES 2025, January 7-10, in Las Vegas.
Appotronics Laser and Optics Innovations
At CES 2025, Appotronics, the inventor of ALPD® laser display technology, showcases its cutting-edge optics innovations across automotive, home entertainment, and AR markets. Highlights include the world’s first automotive-grade exterior laser projector, integrated into the Smart #5 electric SUV, and the revolutionary All-in-One laser smart headlight with capabilities like ISD, ADB, V2X, and entertainment. Prototypes such as fiber-coupled light displays, ultra-compact DLP projectors, and PHUD systems signal the future of laser technology in vehicles.
For home entertainment, Appotronics introduces ALPD 5.0 Pro-powered projectors with advanced brightness, contrast, and optical zoom technologies, delivering cinema-grade visuals at consumer-friendly prices. The company is also venturing into AR with a groundbreaking ultra-mini full-color projector for AR glasses, poised for mass-market adoption.
Additionally, a strategic partnership with Scotland-based Ceres focuses on creating advanced transparent HUD solutions for vehicles, emphasizing intuitive and distraction-free displays. These advancements reflect Appotronics’ commitment to innovation and global market expansion.
Neusoft Intelligent Automotive Solutions
Neusoft Corporation, a leading global IT and solutions provider, unveiled its latest innovations at CES 2025 under the theme “Dive In,” highlighting the transformative impact of AI on the automotive industry. Showcasing its intelligent cockpit systems, AR-HUD, and the OneCoreGo Global In-Vehicle Intelligent Mobility Solution 5.0, Neusoft demonstrated its commitment to advancing the Software-Defined Vehicle (SDV) era. With over three decades of automotive software R&D expertise and a global presence spanning 1,800+ vehicle models in 100+ countries, Neusoft continues to drive innovation in intelligent mobility and digital transformation for automakers worldwide.
Neusoft AI-Driven Automotive
Neusoft Corporation showcased its advanced automotive solutions at CES 2025, emphasizing AI’s role in transforming mobility. Key highlights included intelligent cockpit systems, AR-HUD, and the OneCoreGo Global In-Vehicle Mobility Solution 5.0, which integrates global navigation, AR technologies, and Neusoft’s extensive software expertise. With over 30 years of R&D experience and a global footprint spanning 100+ countries, Neusoft reinforces its leadership in enabling automakers to navigate the Software-Defined Vehicle (SDV) era and enhance intelligent mobility experiences.
Italdesign’s Quintessenza
Italdesign’s Quintessenza returned to the spotlight at CES 2025, showcasing a groundbreaking combination of GT performance and pickup adaptability. Equipped with Elaphe’s advanced in-wheel electric motors, the vehicle delivers unparalleled power, versatility, and precision control. Designed with a human-centric approach, the Quintessenza embodies Italdesign’s heritage of blending Italian style, cutting-edge technology, and sustainability.
Its dual-purpose design offers a luxury GT feel with sporty aerodynamics and practical features like a removable hardtop, stargazing-capable seats, and customizable interiors. Powered by a 150 kWh/800V battery, the EV achieves a range of 750 km (466 mi) and accelerates from 0-100 km/h in under 2.5 seconds. The Quintessenza represents Italdesign’s vision of flexible, sustainable mobility tailored for global markets.
Imagry AI Driver for Scalable, HD-Mapless Autonomous Driving
Imagry announced an upgraded version of its AI Driver, a vision-based autonomous driving software that eliminates the need for HD maps. Leveraging NVIDIA GPU capabilities, the new release enhances efficiency, scalability, and adaptability for passenger vehicles and autonomous buses. Key improvements include reduced computing power requirements, lower latency for safer real-time motion planning, and a distributed architecture that supports seamless deployment across various vehicle platforms.
Imagry’s HD-mapless approach uses cost-effective sensors and bio-inspired AI for real-time perception, simplifying deployment for Tier-1 suppliers and OEMs while enabling scalable integration into public transportation. The system is already in operation on public roads across multiple countries, marking a significant step in affordable and reliable autonomous mobility solutions.
ART Connected Infotainment Systems
ART, a leading Italian innovator in connected infotainment systems and digital cockpits, made its debut at CES 2025 in Las Vegas. Showcasing its advanced technologies, ART highlighted the ART Digital Cockpit, a full-scale digital cockpit offering customizable and connected solutions to enhance driving experiences, optimize efficiency, and improve connectivity.
Other notable exhibits included the Motodemo Desktop ClusterX, tailored for bikers with high-resolution displays, and the iSDK, a versatile software accelerating infotainment system deployment across various hardware platforms, including the truck industry. ART also introduced the V-Cockpit Tool, a VR-based platform for rapid prototyping and interface testing.
Expanding beyond automotive, ART applies its expertise to sectors like motorcycles and agriculture, developing innovative solutions for diverse needs. With over 300 employees across Italy and Germany, ART continues to lead in technological innovation, collaborating with top-tier global manufacturers.
Hesai 1440-Channel Lidar & Solid-State FTX Lidar
Hesai Technology introduced groundbreaking lidar solutions at CES 2025, including the AT1440, the world’s first 1440-channel automotive-grade lidar, and the next-generation FTX solid-state lidar for ADAS-equipped vehicles and robotics.
AT1440 Lidar Highlights:
- Unmatched Resolution: 1440 channels and 0.02° angular resolution deliver ultra-high-definition, image-level point clouds with over 30 times the resolution of mainstream lidar systems.
- Advanced Technology: Utilizes Gen 4 proprietary platform with high-efficiency photodetection and ultra-parallel processing, setting a new industry standard for autonomous driving applications.
FTX Solid-State Lidar Highlights:
- Ultra-Wide Field of View: 180° x 140°, the largest FOV for automotive-grade solid-state lidar.
- Compact Design: 66% lighter and with a reduced exposed window for sleek embedded installation.
- Enhanced Performance: 30m range @10% reflectivity, achieving a point rate of 492,000 points/second, 2.5 times higher than its predecessor.
- Versatility: Ideal for ADAS and robotics, providing blind-spot detection and seamless integration for 3D perception in autonomous systems.
Proven Market Success:
- Over 100 design wins across 21 automotive OEMs, including 6 of the top 10 global manufacturers.
- Achieved the milestone of delivering 100,000 lidar units in December 2024, with a planned annual capacity of over 2 million units in 2025.
- Global presence in 40+ countries, supported by 1,700+ patents and a decade of innovation.
Hesai’s advancements redefine lidar performance and continue shaping the future of mobility and robotics worldwide.
Dolby In-Car Entertainment Innovation
At CES 2025, Dolby highlighted its growing impact in automotive entertainment with advancements in Dolby Atmos and the debut of Dolby Vision for vehicles. The company demonstrated its collaborations with top manufacturers and suppliers, showcasing immersive audio and visual experiences that elevate in-car entertainment.
Key Highlights:
Dolby Atmos Expansion:
- Doubling Adoption: Over 20 auto manufacturers now support Dolby Atmos, including Cadillac, Mercedes-Benz, Volvo, and the newly announced Sony Honda Mobility (AFEELA EV).
- Cadillac OPTIQ: The 2025 model features a 19-speaker AKG system with Dolby Atmos as a standard offering.
- Aftermarket Access: Pioneer demonstrated Dolby Atmos integration in aftermarket audio systems at CES.
- Content Availability: 93% of Billboard’s 2024 Top 100 Artists have released music in Dolby Atmos, along with growing catalogs of audiobooks and podcasts.
Dolby Vision Debut:
- Immersive Visuals: Dolby Vision introduces HDR-quality visuals, offering vibrant colors, true blacks, and remarkable detail for in-car entertainment.
- Industry Partnership: Collaborations with Samsung Display integrate Dolby Vision into cutting-edge OLED screens, streamlining adoption for automotive manufacturers.
- First Integration: Li Auto’s Li MEGA is the first vehicle to feature both Dolby Atmos and Dolby Vision.
With strategic partnerships and a growing content library, Dolby is setting new standards for in-car entertainment, blending cutting-edge audio and visual technologies for a richer, more immersive driving experience.
Goodyear & TNO AEB & Tire Intelligence
Goodyear Tire & Rubber Company, in collaboration with TNO, has advanced vehicle safety by integrating Goodyear SightLine tire intelligence into automatic emergency braking (AEB) systems. This innovation improves AEB functionality across various road conditions, offering smarter, earlier braking responses, particularly on low-friction surfaces like wet roads or ice.
Key Highlights:
- Enhanced AEB Performance: SightLine provides real-time insights into tire and road conditions, enabling AEB systems to mitigate crashes at speeds up to 80 kph (50 mph).
- Broader Application: While current AEB systems are optimized for dry asphalt, this technology ensures robust braking performance across diverse driving environments.
- Regulatory Alignment: This innovation aligns with and exceeds the NHTSA’s 2029 mandate for AEB systems in passenger vehicles, supporting future automated driving safety requirements.
Collaborative Impact:
- Testing Success: Wet road trials demonstrated the system’s ability to trigger earlier braking, reducing collision severity.
- Expert Insights: TNO emphasized the role of this technology in enabling safer automated driving and improving accident prevention in varied conditions.
Goodyear and TNO’s breakthrough positions them as leaders in advancing vehicle safety, offering a competitive edge to OEMs and suppliers preparing for future safety regulations.
May Mobility & Tecnobus Autonomous Electric Minibus
At CES 2025, May Mobility announced a partnership with Tecnobus to introduce a new autonomous electric minibus platform, expanding its portfolio of Mobility-as-a-Service (MaaS) solutions. The minibus, seating up to 30 passengers and featuring wheelchair accessibility, strengthens May Mobility’s ability to serve diverse transit needs across domestic and international markets.
Key Features:
- Sustainability: Fully electric with swappable batteries to minimize downtime.
- Scalability: Supports mixed fleets for urban transit, corporate campuses, airports, and more.
- Global Reach: Approved for use in Europe and Canada, unlocking new market opportunities.
- Performance: Accommodates 30 passengers and reaches speeds of 45 MPH.
Technology Integration:
The minibus will leverage May Mobility’s patented Multi-Policy Decision Making (MPDM) technology, enabling real-time learning and adaptation to complex driving conditions. Deployment is expected by late 2026.
Strategic Expansion:
This marks May Mobility’s fifth vehicle platform, complementing its Toyota Sienna Autono-MaaS system. The partnership accelerates international growth through Tecnobus’ extensive 30-year infrastructure and strengthens May Mobility’s commitment to reducing urban congestion and expanding transit accessibility.
May Mobility’s advancements are on display at CES Booth #3666.
HL Group Autonomous and Safety
At CES 2025, HL Mando Corp. and HL Klemove Corp. unveiled their latest autonomous driving and safety innovations under the theme “Envision the Future.” Their multi-level booth, featuring immersive exhibits and a VIP meeting area, highlights a diverse portfolio of solutions extending beyond mobility.
Exhibition Highlights:
- Zones of Innovation:
- Intro Zone: Showcasing past achievements and future plans under the theme “Leader of Automotive Solution.”
- Autonomous Parking & Driving Zone: Interactive exhibits with PARKIE, the award-winning parking robot, and the autonomous shuttle HOCKEY.
- Urban Mobility Zone: Displays of HL Mando’s Steerite Fit, chainless two-wheelers, and three-wheelers.
- Innovation Award Zone: Featuring award-winning products like:
- HAECHIE: An advanced electrical fire prevention solution.
- BEETLE+: A portable radar with a 30-meter detection range.
- AgriShield: A Vision AI-based wildlife deterrent device.
- Entertainment and Education:
- HL Heroes Show: A retro-themed cartoon video transforming HL’s technologies into heroic characters, demonstrating their role in safety and innovation.
- Key Announcements:
- HL Mando and HL Klemove will sign a strategic partnership with HARMAN during CES, furthering collaboration in autonomous and smart mobility solutions.
Seong-hyeon Cho, CEO of HL Mando, emphasized the integration of over 60 years of expertise in safety, SDV, robotics, and sensors, solidifying HL’s commitment to driving future mobility innovations.
The joint HL Mando and HL Klemove booth is located at the Las Vegas Convention Center, West Hall Booth No. 5352.
LG Innotek Cutting-Edge Mobility
LG Innotek, under CEO Moon Hyuksoo, is unveiling its latest innovations in future mobility at CES 2025 in Las Vegas (January 7–10). The 3,500-square-meter booth, located at the entrance of the LVCC West Hall, highlights 15 advanced components for vehicle sensing, communication, and lighting within a future vehicle mockup.
Key Innovations and Exhibits:
- Sensing Components:
- RGB-IR In-Cabin Camera Module: Detects driver drowsiness and monitors passenger conditions in real time.
- All-Weather Camera Solution: Enhanced with a dust-cleaning function for optimal performance.
- Communication Technologies:
- 5G-V2X Communication Module: Advanced connectivity for autonomous driving.
- Next-Gen Digital Key: Features UWB radar for secure and seamless vehicle access.
- Automotive AP Module: Integrates critical systems like ADAS and digital cockpits.
- Lighting Innovations:
- Nexlide Vision: Combines Pixel Lighting and Smart Film for customizable lighting effects.
- Nexlide A+: CES Innovation Award-winning lighting module for enhanced design flexibility.
- Battery Solutions:
- B-Link (Battery Link): Combines wireless BMS with a Battery Junction Box for efficient EV battery space usage.
Exhibition Zones:
- Mobility Zone: Displays 15 core mobility components in a future vehicle mockup.
- Nexlide Zone: Focused on automotive lighting technologies, including Nexlide Vision and Nexlide A+.
- Private Zones: Highlight safe driving, in-vehicle convenience, and sustainability solutions like wireless BMS and UWB digital keys.
Additional Features:
An online exhibition center replicates the CES booth, providing an interactive experience and detailed product information.
Moon Hyuksoo emphasized LG Innotek’s goal of strengthening its position as a leading total solution provider for future mobility while expanding client and business opportunities through CES.
Intel Whole-Vehicle Platform 4 SDV
At CES 2025, Intel introduced its expanded product portfolio and partnerships to accelerate the transition to software-defined vehicles (SDVs) and electric vehicles (EVs). Central to this initiative is Intel’s whole-vehicle platform, which integrates high-performance compute, AI, discrete graphics, zonal controllers, and the Adaptive Control Unit (ACU). This platform streamlines SDV development by reducing costs and improving scalability, energy efficiency, and system performance.
Key Innovations:
- Adaptive Control Unit (ACU):
- Consolidates real-time, safety-critical, and cybersecurity functions into a single chip.
- Enhances EV energy efficiency by reclaiming up to 40% of powertrain energy losses, boosting range and reducing battery costs.
- Selected by Stellantis Motorsports and Karma Automotive for advanced inverter control.
- AI and Graphics:
- Second-generation Intel® Arc™ B-series Graphics for Automotive delivers scalable performance for AI workloads, immersive interfaces, and next-gen in-vehicle experiences.
- Cloud Integration with AWS:
- Intel Automotive Virtual Development Environment ensures seamless hardware-software parity, accelerating vehicle development and reducing R&D costs.
Benefits to Automakers:
Intel’s unified platform reduces inefficiencies in vehicle architectures, enabling faster SDV deployment, streamlined supply chains, and enhanced energy and cost efficiency. By leveraging AI, innovative control units, and cloud solutions, Intel supports automakers in building the next generation of sustainable and intelligent mobility.
Honda Partners with AWS to Accelerate Shift to Software-Defined Vehicles
Honda Motor Company is collaborating with Amazon Web Services (AWS) to transform its vehicles into software-defined vehicles (SDVs). Utilizing AWS’s cloud, generative AI, and IoT capabilities, Honda is leveraging its Digital Proving Ground (DPG) platform to expedite the development of electric vehicles (EVs) and mobility solutions.
Key Highlights:
- Cloud-Enabled Development:
- Honda’s DPG platform collects and processes vehicle data, enabling virtual car design and testing in the cloud, reducing hardware dependence and cutting development costs.
- Over-the-air (OTA) updates allow continuous improvement of vehicle safety, performance, and personalization without physical modifications.
- Generative AI for Enhanced Experiences:
- AWS generative AI services power personalized EV charging solutions, guiding drivers to optimal charging stations based on location, battery level, and preferences.
- Honda plans to debut these features in its 0 Series EVs, offering custom charging times, limits, and payment options.
- IoT and Safety Innovations:
- AWS IoT services support real-time vehicle quality and safety improvements through continuous updates.
- Honda is exploring advanced video analytics with Amazon Kinesis to detect abnormal external movements, enhancing collision prevention.
- Workforce Development:
- Honda’s Expert Builder Initiative with AWS trains engineers in cloud technologies like generative AI and IoT, fostering innovation and rapid solution integration.
AWS’s scalable infrastructure and advanced technology help Honda embrace the automotive industry’s digital shift, enhancing safety, efficiency, and customer experiences while accelerating SDV innovation.
Honda and Renesas Partner to Develop High-Performance SoC for Software-Defined Vehicles
Honda Motor Co., Ltd. and Renesas Electronics Corporation announced a partnership to develop a cutting-edge system-on-chip (SoC) tailored for software-defined vehicles (SDVs). This advanced SoC will feature top-tier AI performance of 2,000 TOPS and exceptional power efficiency of 20 TOPS/W. Slated for deployment in Honda’s new electric “Honda 0 Series” vehicles by the late 2020s, the SoC aims to optimize vehicle functionality while minimizing power consumption.
Key Features:
- High-Performance SoC:
- Combines Renesas’ Gen 5 R-Car X5 SoC with Honda’s AI accelerator.
- Built using TSMC’s 3-nm automotive process for superior performance and energy efficiency.
- Supports Advanced Driver Assistance Systems (ADAS), automated driving, powertrain control, and comfort features.
- Centralized Architecture:
- Consolidates multiple ECUs into a single core ECU, streamlining control over essential vehicle functions.
- Enables advanced AI-driven capabilities without increased power usage.
- Multi-Die Chiplet Technology:
- Allows customization and flexibility for future upgrades.
- Enhances AI software integration for optimized performance in SDVs.
- Enhanced Collaboration:
- Builds on Honda and Renesas’ long-standing partnership to accelerate semiconductor and software innovations for next-generation vehicles.
This partnership underscores Honda’s vision of delivering personalized, high-performance mobility experiences in its Honda 0 Series, while advancing SDV and EV development.
Kyocera Unveils Cutting-Edge Technologies at CES 2025
Kyocera Corporation showcased its latest technological innovations at CES 2025 in Las Vegas, emphasizing solutions for autonomous driving, advanced sensing, and underwater communication. Highlights include:
- Aerial Display Technology:
- Projects floating, high-resolution images using curved mirrors for low-power, interactive automotive navigation displays.
- AI-Based High-Res Depth Sensor:
- Delivers 10x accuracy for measuring small or shiny objects, with applications in manufacturing, healthcare, and logistics.
- Underwater Wireless Optical Communication:
- Achieved a world record 2 Gbps speed underwater using GaN lasers, with plans to scale up to 10 Gbps, offering fast, secure data transmission.
- Millimeter-Wave Sensor System:
- Enables contactless detection of vital signs and improved autonomous driving with 4D imaging radar for enhanced accuracy in adverse conditions.
- Camera-LIDAR Fusion Sensor:
- Combines LIDAR and camera technologies for advanced real-time object recognition, offering the highest resolution and durability for autonomous applications.
- Bifocal Mirror:
- Enhances driver focus and visual awareness using AR technology and bifocal display, addressing challenges faced by drivers with presbyopia.
Kyocera’s innovations underline its commitment to advancing safety, connectivity, and efficiency across industries, particularly in mobility and autonomous driving.
Kyocera Unveils World’s First Camera-LIDAR Fusion Sensor
Kyocera Corporation has developed the world’s first Camera-LIDAR Fusion Sensor, integrating camera and LIDAR optical axes into a single unit. This breakthrough allows for parallax-free, real-time data acquisition, enhancing precision and efficiency in object recognition, a critical requirement for autonomous driving.
- Key Features:Integrated Design:
- Combines camera and LIDAR for seamless, real-time data integration without calibration delays.
- High Resolution:
- Features the world’s highest laser irradiation density (0.045 degrees), detecting small objects up to 100 meters away with unmatched accuracy.
- Durability:
- Utilizes a proprietary MEMS mirror for improved resolution and longevity compared to traditional systems.
- Customization:
- Tailored solutions for various industries, including automotive, marine, heavy machinery, robotics, and security.
Kyocera plans to commercialize the sensor for autonomous vehicles and other applications, showcasing the innovation at CES 2025 in Las Vegas, January 7–10, at booth #4816.
Cinemo Cutting-Edge In-Car Media
Cinemo, a global leader in integrated digital media solutions, will present its latest innovations at CES 2025 through exclusive live demonstrations and partner collaborations. These showcase groundbreaking advancements in in-car entertainment, connectivity, and personalized experiences.
Key Highlights:
- Exclusive Demonstrations:
- Passenger Onboarding: Zero-effort connectivity for seamless integration.
- Entertainment: Multi-passenger gaming and karaoke functionality.
- BYOD Integration: Uniform user experience across Android Automotive OS (AAOS).
- Partner Collaborations:
- Bosch: Multiscreen video playback and companion app integration on AAOS (Central Hall, Booth #16203).
- Telechips: Cinemo software on Dolphin5 hardware, delivering robust BYOD functionality (The Venetian Resort).
- Valeo: Fusion of ADAS and infotainment with iOS and Android BYOD compatibility (Central Hall, Booth #CP-709).
- Dolby: Premium in-car audio with Dolby Atmos and Cinemo’s CARS Online Video, enhancing video streaming and immersive sound.
Cinemo aims to redefine the in-car experience with intuitive and connected media solutions, transforming every journey into an enjoyable and engaging adventure. Exclusive demos will run from January 7-10, 2025, at the Westgate Las Vegas Resort & Casino.
Keysight Expands Novus Portfolio with Compact Novus Mini for Automotive Network Testing
Keysight Technologies has introduced the Novus mini automotive, a small form-factor pluggable (SFP) network test platform designed for automotive network engineers working on software-defined vehicles (SDVs). This compact, quiet, and cost-effective solution expands the Novus portfolio by providing next-generation vehicle interfaces, including support for 10BASE-T1S and multi-gigabit BASE-T1 speeds (up to 10 Gbit/s).
Key Features and Benefits:
- Streamlined Testing: Combines traffic generation and protocol testing on a single platform, optimizing workflows and accelerating troubleshooting.
- Cost Efficiency: Supports BASE-T1 and BASE-T1S interfaces, reducing wiring and connector requirements while enabling faster data transmission.
- Compact and Quiet: Industry’s smallest footprint with fan-less, ultra-quiet operation.
- Comprehensive Validation: Tests network layers 2-7 for performance and conformance in complex automotive networks.
- Enhanced Security: Automated testing for critical timing standards (e.g., TSN 802.1AS, 802.1Qci) ensures network reliability, protects against unauthorized access, and supports ADAS and autonomous vehicle technologies.
Keysight will demonstrate the Novus mini and other automotive network testing solutions at CES 2025, January 7-10, in Las Vegas (West Hall, Booth 4664).
VicOne and NXP Partner to Bring Edge AI Cybersecurity to Vehicles
VicOne, a leader in automotive cybersecurity, has partnered with NXP Semiconductors to integrate AI-powered edge processing into vehicle cybersecurity systems. This collaboration addresses the growing threat of cyberattacks targeting increasingly connected and software-defined vehicles (SDVs).
Key Highlights:
- Advanced Cyber Defense:
VicOne’s xCarbon IDS/IPS system, combined with NXP’s OrangeBox Automotive Connectivity Domain Controller, will detect and mitigate cyber threats in real-time. It organizes vehicle data and threat intelligence into contextualized attack paths using high-speed AI at the edge. - In-Vehicle AI Protection:
VicOne’s AI Guardian solution will leverage NXP’s eIQ® Neutron Neural Processing Unit (NPU) in the i.MX 9 Applications Processor to shield AI applications from data leaks, ensuring scalable, secure, and low-power solutions for automakers. - Self-Learning Vehicles:
The partnership aims to enable vehicles to learn, recognize threats, and defend themselves against malicious prompts targeting AI-powered cockpits, IVI (in-vehicle infotainment), and other advanced systems.
As vehicles become increasingly reliant on AI, connectivity, and ADAS, they are more vulnerable to sophisticated cyberattacks. The automotive manufacturing supply chain has also emerged as a key target for cybercriminals.
SMK Electronics Smoke Detection Defender System
SMK Electronics Corporation, U.S.A., has unveiled its Smoke Defender & In-Cabin Smoke Detection System at CES 2025. This advanced system uses multi-functional air quality sensors to detect and distinguish between tobacco, marijuana, and vaping smoke with high accuracy. Designed for fleet vehicles, it enables real-time incident logging and reporting to a cloud-based platform, allowing operators to manage and prevent smoke-related damage to assets.
Primarily targeted for autonomous, rideshare, rental, and robotaxi fleets, the system can also be adapted for use in hotels, time-shares, and bed-and-breakfasts. SMK’s innovation provides a proactive solution for protecting vehicles and other facilities from smoking-related risks. Visit SMK at CES 2025, Booth #52345, Venetian Expo, Las Vegas, from January 7-10, 2025.
SoundHound AI Unveils First In-Vehicle Voice Commerce Platform
SoundHound AI, Inc. (Nasdaq: SOUN) introduced the world’s first in-vehicle voice commerce platform at CES 2025. This groundbreaking system allows drivers and passengers to seamlessly order takeout, pay, and navigate to pick-up locations using natural, hands-free speech commands through the car’s infotainment system. The technology, demonstrated at CES, integrates with popular restaurants and enables personalized, real-time ordering during trips.
Example voice commands include:
- “Find the closest pizza place and order for pick-up.”
- “Order a burrito on my route home.”
- “Show nearby Asian food options for pickup near my hotel.”
SoundHound plans to collaborate with automakers and restaurant partners to launch the platform in 2025. The system aims to revolutionize in-car convenience, expanding to industries like banking, ticketing, and more in the future. This milestone also highlights the impact of SoundHound’s acquisition of Allset, accelerating the development of its voice commerce ecosystem.
Visit SoundHound at CES 2025, Booth #4964, West Hall Level 1, Las Vegas Convention Center, January 7-10.
SMK Advanced Passive Keyless Entry System
SMK Electronics Corporation, U.S.A. has introduced a new Passive Keyless Entry (PKE) System for automotive applications at CES 2025. The system integrates Bluetooth®, Near Field Communication (NFC), and Ultra-Wideband (UWB) technologies to significantly enhance vehicle access security. Designed for commercial OEMs and fleet operators, the solution provides an “off-the-shelf” key fob and receiver-based system with customizable software, button configurations, case colors, textures, and branding options.The PKE system addresses cargo theft and asset protection challenges by incorporating proximity detection and robust defense against relay and distance manipulation attacks. The key fob comes in 3- or 6-button configurations, while the receiver features flexible screw placement and case design options to meet customer needs.
Paul Evans, President of SMK Electronics, highlighted the system’s versatility and enhanced security features tailored for both automotive OEMs and fleet operators. CES attendees can learn more at SMK’s booth (#52345) in the Venetian Expo, January 7–10, 2025.
Mitsubishi Electric FLEXConnect with AWS & QNX
Mitsubishi Electric Automotive America (MEAA) has announced its advanced in-cabin cockpit system, FLEXConnect, now powered by QNX® software and Amazon Web Services (AWS), at CES 2025. This innovative platform utilizes real-time vehicle data to enhance driver safety, personalization, and automaker revenue potential.
FLEXConnect features facial recognition, distraction detection, biometric monitoring, and smart preferences to deliver safer and more intuitive driving experiences. By leveraging AWS, it provides deep insights into driver behavior, road conditions, and occupant health, enabling automakers to introduce new features through over-the-air updates.
The system also prioritizes driver well-being with wellness-focused features like fatigue tracking and health monitoring, addressing growing consumer demand for in-vehicle health solutions without wearable devices. Additionally, FLEXConnect supports automakers in capitalizing on subscription-based services, unlocking new revenue streams while adapting to evolving consumer needs.
Industry leaders from AWS and QNX highlighted the collaboration’s potential to transform the automotive landscape by enabling data-driven, connected vehicle experiences. Live demonstrations are available at CES 2025 at MEAA’s booth (#4874) in the West Hall of the Las Vegas Convention Center.
Aeva Atlas Ultra: Next-Gen 4D LiDAR
Aeva has introduced the Atlas Ultra, its latest 4D LiDAR sensor, designed to meet the demands of SAE Level 3 and 4 autonomous driving. With up to three times the resolution of its predecessor, a detection range of up to 500 meters, and a 35% slimmer design, Atlas Ultra is ideal for passenger and commercial vehicles, enabling seamless roofline or windshield integration.
Key features include:
- FMCW 4D LiDAR Technology: Simultaneously detects position and velocity, offering faster, more accurate object detection.
- On-Sensor Perception: Enables advanced capabilities like small object detection, dynamic object tracking, lane line recognition, and drivable region detection, reducing compute costs.
- AI-Powered Detection: Classifies and tracks pedestrians, vehicles, lane markers, and more using advanced algorithms.
- Automotive-Grade Standards: Meets ISO 26262 ASIL-B(D) functional safety, ISO 21434 cybersecurity, and IP69K water and dust protection.
Powered by Aeva’s proprietary CoreVision LiDAR-on-Chip module and X1 System-on-Chip processor, Atlas Ultra delivers high performance at scalable costs, aligning with automotive OEM requirements. The product will be available to select OEMs by late 2025, with live demonstrations at CES 2025.
For more information, visit www.aeva.com/atlas-ultra.
Aurora, Continental, and NVIDIA Partner
Aurora, Continental, and NVIDIA have announced a long-term partnership to mass-produce driverless trucks using the advanced NVIDIA DRIVE Thor SoC, with production starting in 2027. This industry-first collaboration combines Aurora’s SAE L4 autonomous driving system, Continental’s manufacturing expertise, and NVIDIA’s powerful computing platform to deliver safe, efficient, and scalable driverless trucking solutions.
Key highlights:
- Aurora Driver: Equipped with lidar, radar, cameras, and verifiable AI, the system is designed for safe, highway-speed operations. Aurora plans to launch its driverless trucking service in Texas by April 2025.
- NVIDIA DRIVE Thor: Integrated into the Aurora Driver’s primary computer, this SoC enhances inference tasks critical for autonomous navigation, with production samples available by mid-2025.
- Continental’s Role: Developing cost-efficient hardware for high-volume manufacturing and an independent secondary system for safety redundancies, with production starting in 2027.
The partnership promises to revolutionize freight transportation, enhancing road safety and operational efficiency. Early prototypes and integrated systems will be showcased at CES 2025, including the Volvo VNL Autonomous truck featuring the Aurora Driver.