HARMAN, Schaeffler, Texas Instruments, Arbe Robotics, NVIDIA, Garmin, Qualcomm, Trimble, STRADVISION, Pebble, AiDEN Automotive, HERE, Smart Eye, VicOne, P3, SMK, AiDEN, Aeva and Wideye.
Tonight Jensen Huang will give a keynote which we will report on tomorrow.
In this Article
HARMAN Drives Innovation Through Collaboration at CES 2025
LAS VEGAS–At CES 2025, HARMAN, a subsidiary of Samsung Electronics, announced new partnerships with leading tech and automotive companies to transform the industry with empathetic, intelligent in-cabin experiences.
HARMAN’s collaborations include integrating Cerence AI into its Ready Engage system, launching the “Luna” avatar to offer personalized, emotionally intelligent interactions. This system enhances user engagement with voice and visual capabilities while ensuring data security through Ready Link Marketplace’s integration of Cerence AI’s on-device small language model.
In partnership with HL Klemove, HARMAN combines advanced driver assistance systems (ADAS) with cockpit technologies. Together, they developed a light central compute unit (CCU) and are progressing toward a product-grade platform to streamline automakers’ timelines and customization options.
Leveraging Samsung’s expertise, HARMAN’s Ready Display products bring theater-quality visuals to vehicles using Neo QLED technology. This co-development includes the industry’s first HDR10+-compliant in-car display, showcasing innovative design and functionality.
Collaborations with Miovision and Qualcomm Technologies enhance safety and connectivity. HARMAN Ready Aware uses vehicle-to-network solutions to provide drivers with real-time traffic and hazard alerts, while Ready Connect integrates 5G and satellite communication for seamless connectivity.
Through its partnership with Gentherm, HARMAN Ready Care integrates real-time monitoring of driver stress and focus with personalized interventions, such as seat-based heating and cooling, for enhanced safety and comfort.
“At HARMAN, we believe collaboration is key to unlocking the full potential of automotive innovation,” said Christian Sobottka, President of HARMAN Automotive. “These partnerships embody our mission to deliver cutting-edge, intuitive in-cabin experiences that meet the evolving needs of consumers and automakers alike.”
HARMAN’s CES 2025 showcase highlights how collective intelligence is shaping the future of intelligent, empathetic vehicles.
HARMAN Unveils Contextually Intelligent In-Car Tech at CES 2025
At CES 2025, HARMAN, a subsidiary of Samsung Electronics, introduced its latest suite of in-cabin innovations designed to make cars smarter and more empathetic. Featuring groundbreaking technologies like the Ready Engage AI system with the “Luna” avatar, Ready Care driver monitoring, and Ready Connect for seamless connectivity, HARMAN’s portfolio enhances safety, comfort, and personalization. These advancements, supported by cutting-edge hardware like Ready Upgrade and central compute units, showcase HARMAN’s commitment to transforming vehicles into adaptive, context-aware environments that redefine the driving experience.
Schaeffler Showcases Motion Innovation at CES 2025
Schaeffler, a global leader in motion technology, will unveil its expanded portfolio and expertise at CES 2025 in the West Hall of the Las Vegas Convention Center (Booth 4140) from January 7-10. Following its merger with Vitesco Technologies, Schaeffler now offers a comprehensive range of solutions across power transmission, energy generation, sustainability, and electromobility.
Key exhibits include:
- Humanoid Technology Exhibit: Demonstrates Schaeffler’s advancements in robotics and movement control.
- Dynamic Performance Vehicle: Showcases electrified powertrain and chassis system innovations.
- Motion Hub: Highlights the integration of eight motion technology product families.
- Battery Technology: Features advancements in solid-state battery (ASSB) development.
- Production Technology: Includes AI-powered automation, with EMMA, a mobile cobot, as a centerpiece.
Schaeffler’s innovations emphasize sustainability and efficiency, aligning with its goal of carbon neutrality by 2040. The company invites visitors to explore how it is shaping the future of mobility and motion technology.
Texas Instruments Introduces AI-Enabled Automotive Chips at CES 2025
Texas Instruments (TI) unveiled innovative automotive chips at CES 2025, designed to enhance safety and audio experiences across all vehicle types. Key technologies include:
- AWRL6844 60GHz mmWave Radar Sensor
- A single chip for occupancy monitoring, child presence detection, and intrusion detection, meeting 2025 Euro NCAP standards.
- Integrates edge AI algorithms for improved detection accuracy and reduced costs, enabling safer driving environments.
- AM275x-Q1 and AM62D-Q1 Audio SoCs
- Next-gen processors featuring TI’s C7x DSP core for premium in-cabin audio.
- Capabilities include spatial audio, noise cancellation, and Dolby Atmos integration, with scalable designs to suit various vehicle tiers.
- TAS6754-Q1 Audio Amplifier
- Advanced 1L modulation technology reduces power consumption and design complexity while delivering top-tier audio performance.
At CES, TI is showcasing these technologies and more, highlighting innovations in automation, intelligence, and power efficiency for automotive and other applications. Visit TI in the Las Vegas Convention Center North Hall, Room N116, from January 7-10, 2025.
Arbe Robotics and NVIDIA Collaborate to Advance Automotive Perception at CES 2025
Arbe Robotics Ltd., a leader in Perception Radar solutions, is revolutionizing automotive safety and autonomy through its collaboration with NVIDIA. At CES 2025 (Booth 7406, West Hall), Arbe will showcase its ultra-high-definition radar technology, which integrates advanced AI and NVIDIA’s in-vehicle computing platform to redefine vehicle perception and decision-making.
Key innovations include:
- AI-Driven Free Space Mapping:
- Arbe’s radar provides precise mapping of drivable areas, detecting small obstacles and non-reflective targets in all weather conditions.
- Integration with NVIDIA DRIVE AGX enables advanced hands-free driving and real-time safety applications.
- High-Resolution Perception Radar:
- Supports tens of thousands of detections per frame with a 48×48 MIMO array for exceptional azimuth and elevation resolution.
- Enhances ADAS and autonomy by tracking, classifying objects, and eliminating multipath reflection.
- Seamless Sensor Integration:
- Provides high-quality data for combining radar with cameras and other sensors in a “Grand Unified Perception Model.”
Visit Arbe’s booth to experience live demonstrations of its cutting-edge radar technology and its transformative impact on autonomous driving.
Garmin Unveils Unified Cabin™ 2025 at CES with AI-Powered Personalization and Advanced Features
Garmin has introduced its latest automotive infotainment solution, Unified Cabin™ 2025, at CES 2025. Honored with a CES Innovation Award, the system offers a comprehensive digital cockpit experience with six displays across four zones, powered by a single control module.
Key features include:
- Generative AI Personalization:
- AI-driven theming for immersive, branded Human Machine Interface (HMI) customization.
- Personalized Voice Assistant for each seat, trained to operate vehicle functions.
- Child Presence Detection (CPD):
- Ultra-Wide Band technology identifies and classifies seat occupants, improving safety by detecting sleeping children.
- Dynamic Entertainment and Connectivity:
- Zoned audio and video deliver unique media streams to individual seats via headrest speakers or Bluetooth.
- New app-enabled smartphone control for displays and enhanced device AutoLink using UWB technology.
- Enhanced Situational Awareness:
- Augmented reality and computer vision provide detailed views of blind spots on an ultra-wide display.
- Integrated Display Innovation:
- Six upgraded displays, including a new ultra-wide front screen, with Corning® Gorilla® Glass for durability and clarity.
Garmin Unified Cabin is a scalable, cost-effective solution built on the Android Automotive Operating System, designed for seamless integration and enhanced user experiences. Visit Garmin at CES 2025 in LVCC West Hall, Booth 3540, to explore this cutting-edge system.
Garmin and Qualcomm Elevate In-Vehicle Experiences with Unified Cabin™ 2025 Collaboration
Garmin and Qualcomm Technologies have expanded their partnership to introduce the next-generation Garmin Unified Cabin™ 2025, unveiled at CES 2025. This innovative digital cockpit solution leverages Qualcomm’s Snapdragon® Cockpit Elite platform, delivering unparalleled entertainment, personalization, and software-defined vehicle architecture capabilities.
Key Highlights:
- Advanced AI Integration: Powered by Snapdragon Cockpit Elite’s Neural Processing Unit (NPU), the system supports generative AI for theme customization, voice assistants, and personalized user experiences.
- High-Performance Hardware: Features Qualcomm’s Oryon™ CPU, Adreno™ GPU, and Hexagon™ NPU for superior AI-driven multimodal performance across vehicle displays.
- Scalable Domain Controller: Garmin’s single control module facilitates a seamless, multi-zone, multi-user experience for infotainment, digital clusters, and entertainment.
This collaboration builds on a successful history, including the award-winning Garmin Unified Cabin domain controller. Garmin and Qualcomm continue to set new standards for in-vehicle experiences, combining innovative hardware and software solutions tailored for automakers.
The Garmin Unified Cabin™ 2025 with Snapdragon Cockpit Elite is on display at CES 2025 by invitation at LVCC West Hall, Booth 3540.
Trimble and Qualcomm Partner to Deliver Precision Positioning for Automated Vehicles
Trimble (Nasdaq: TRMB) and Qualcomm Technologies, Inc. have expanded their collaboration to integrate Trimble ProPointⓇ Go™ positioning engine with Qualcomm’s SnapdragonⓇ Auto 5G Modem-RF Gen 2. This partnership aims to provide precise positioning solutions with 10-centimeter accuracy for automated vehicles, including cars and heavy trucks, with deployment anticipated by 2028.
Key Highlights:
- Advanced Positioning Technology: Trimble ProPoint Go combines multi-frequency GNSS signals and Trimble RTXⓇ correction data to deliver centimeter-level positioning accuracy for autonomous and ADAS applications.
- Support for Higher Autonomy Levels: The integration supports Level 2+ ADAS and extends capabilities for Level 3 autonomous driving and C-V2X solutions.
- Qualcomm’s Snapdragon Platform: The Snapdragon Auto 5G Modem-RF Gen 2 provides high-precision GNSS, C-V2X communications, and advanced RF functionalities, ensuring global compatibility and robust connectivity.
- Safety and Reliability: The solution emphasizes safety with ASIL-C certification, enhancing automated driving systems’ confidence and performance.
This collaboration advances the development of autonomous vehicles and heavy trucking, aligning with the industry’s push for greater automation and safety in mobility. Visit Trimble or Qualcomm’s websites for further details.
Primax Group and Tymphany Showcase Groundbreaking Automotive Innovations at CES 2025
Primax Group, encompassing Primax Electronics and Tymphany, will unveil cutting-edge automotive technology solutions at CES 2025 under the Audio Foundry initiative. Highlights include the revolutionary X-IN-1 Sensory Fusion technology, which integrates advanced vision, audio, and interface systems, setting a new benchmark in automotive innovation.
Primax Electronics redefines imaging systems with high-resolution cameras designed for ADAS, CMS, and DMS applications, while introducing Qi wireless charging advancements. Tymphany complements this with premium audio expertise, pioneering solutions like portable audio systems and immersive soundscapes for entertainment and safety.
Leaders from both companies emphasize the synergy between vision and audio technologies, showcasing innovations that merge safety and user experience. Partnerships with Tier-1 suppliers and global brands aim to accelerate adoption, positioning the Primax Tymphany Group as an industry trailblazer in integrated automotive solutions.
Danlaw Unveils CleverCharge: A Smart Home EV Charger Revolutionizing Electric Vehicle Management
Danlaw, Inc., a global leader in connected car technology, has introduced the CleverCharge Level 2 EV charging system at CES 2025, earning an Innovation Award in the Smart Home category. Designed for households with multiple EVs, CleverCharge offers cutting-edge features powered by the CleverKey, a patent-pending OBD-II plug-in device that delivers deep EV intelligence.
Key highlights include:
- AI-Driven Assistance: Proactive charging reminders and optimization based on driving routines.
- Smart Scheduling: Notifications for low energy rates and app-based charging management.
- Comprehensive Insights: Real-time data on range, charge time, and battery health.
- Multi-Vehicle Management: Individual profiles for each EV, automatic recognition, and seamless coordination across multiple charging locations.
Available in Spring 2025, CleverCharge supports various installation options, delivers fast charging speeds (up to 46 mph), and is compatible with all EV models, including Tesla. It will be showcased at CES 2025 in Las Vegas, North Hall Booth #8305. Visit www.clevercharge.com for details.
STRADVISION Unveils Production-Ready SVNet 3D Perception Network at CES 2025
STRADVISION, a leader in AI-based vision technology, will debut the production-ready version of its SVNet 3D Perception Network at CES 2025. Initially introduced as a prototype in 2024, this advanced deep learning solution transforms 2D camera data into precise 3D environmental maps, enabling vehicles to “see” with unparalleled accuracy.
Key Highlights:
- Enhanced Features: Incorporates SurroundVision for Level 2+ autonomous driving, adaptability across varied environments, and new autonomous parking capabilities.
- Production Timeline: Software development to conclude in 2025, with mass production slated for 2026.
- Global Expansion: Plans to extend manufacturing into new regions to meet global demand.
The SVNet 3D Perception Network will be demonstrated exclusively for industry professionals at CES 2025, showcasing its MultiVision capabilities and readiness for real-world deployment. CEO Junhwan Kim emphasized the innovation’s transformative impact on the global automotive industry.
Pebble Unveils Production-Intent Design for Pebble Flow All-Electric Travel Trailer
California-based startup Pebble has revealed the production-intent design of its flagship all-electric travel trailer, the Pebble Flow, at CES 2025. The trailer combines cutting-edge technology with user-centric design, aiming to redefine the RV experience for seasoned travelers and newcomers alike.
The Pebble Flow boasts a 45 kWh lithium iron phosphate battery and a 1.1 kW solar array for up to seven days of off-grid adventures. Its advanced automation features, including Magic Hitch for effortless towing and InstaCamp for quick setup, streamline the RVing experience. The trailer also incorporates Active Tow Assist to reduce strain on tow vehicles, a remote control function via the Pebble App for precise parking, and onboard AI powered by NVIDIA DRIVE Orin for seamless operation and over-the-air updates.
Inside, the Pebble Flow offers a flexible and modern design, featuring a queen-sized Murphy bed, a convertible dinette, a chef’s kitchen, and ample natural light from its skylight and large windows. Exterior refinements include improved aerodynamics, integrated tail lamps, and optional all-terrain levelers.
Priced at $109,500, with an upgraded Magic Pack option for $135,500, production begins in early 2025. The first deliveries, including the exclusive Founders Edition, are expected in spring 2025. Customers can reserve their Pebble Flow with a $500 refundable deposit at pebblelife.com/preorder.
AiDEN Automotive and HERE Technologies Partner to Revolutionize Privacy-First Connected Vehicle Experiences
AiDEN Automotive has announced a partnership with HERE Technologies to deliver advanced, privacy-focused in-vehicle services. The collaboration integrates HERE’s automotive-grade location technology into AiDEN’s platform, ensuring drivers benefit from real-time, context-aware navigation and alerts while maintaining control over their data.
Key features include:
- Intelligent Alerts: Drivers receive timely notifications based on weight, speed, and road conditions, enhancing safety and efficiency without unnecessary distractions.
- Enhanced Navigation: Optimized routes, real-time traffic updates, and hazard alerts powered by HERE’s leading location platform.
- Privacy-Centric Design: Adherence to stringent privacy regulations ensures data is collected minimally and securely.
- Seamless Integration: Compatible with multiple vehicle models without additional hardware.
The partnership reflects the growing demand for connected vehicle services that prioritize both innovation and user trust. Live demonstrations will be showcased at HERE Technologies Booth (#3500, West Hall) during CES 2025, January 7-10.
Smart Eye Showcases Advanced AI Solutions for In-Cabin Safety and Intelligence
Smart Eye, a leader in Human Insight AI, returns to CES 2025 with an impressive lineup of AI-driven solutions focused on enhancing in-cabin safety, personalization, and vehicle intelligence. Visitors can explore the company’s innovations at Booth #3840 in the West Hall, January 7-10.
Key highlights include:
- Driver Monitoring System (DMS): Featured in the Nissan Ariya, this system detects driver distraction and drowsiness, setting new standards for road safety.
- Sheila, the Empathetic AI Co-Driver: A CES 2025 Innovation Awards Honoree, Sheila integrates generative AI and advanced sensing for emotionally intelligent, real-time interactions.
- 3D Depth Sensing: Enables adaptive restraint systems for enhanced occupant safety and compliance with global standards.
- Digital Mirrors: Provide dynamic, intelligent blind-spot monitoring.
Smart Eye will also demonstrate its proven technologies, including AIS DMS, Concept Development Kits, Synthetic Data Generation Tools, and Interior Sensing AI, along with partner showcases featuring Green Hills Software, STMicroelectronics, and Sonatus.
Smart Eye’s booth illustrates the automotive lifecycle, from early development to road-ready systems, highlighting innovations poised to shape the future of mobility. For more information or to schedule a meeting, visit Smart Eye at CES 2025.
Smart Eye Launches AIS+ with Enhanced Safety Features for Fleets and OEMs
Smart Eye, the leading developer of Driver Monitoring Systems (DMS), has unveiled AIS+, the latest iteration of its safety system designed for small-volume OEMs and fleet applications. AIS+ introduces two key features: real-time vibration alerts and optional secure video recording, enhancing its capability to prevent accidents and improve safety.
Key Features of AIS+:
- Haptic Alerts: A new vibration alert system integrated into vehicle seats helps refocus drivers’ attention without disturbing passengers, ideal for commercial vehicles.
- Optional Video Recording: Stores up to 100 hours of footage on an SD card, providing valuable insights into driver behavior and system performance while offering customizable privacy controls.
AIS+ builds on Smart Eye’s AI technology to detect and address driver drowsiness and distraction, offering a versatile solution for fleets and manufacturers. Seamlessly integrating with fleet management systems like Geotab, AIS+ reinforces Smart Eye’s commitment to advancing road safety.
For more details, explore AIS+ at CES 2025.
VicOne and P3 Unveil AI Guardian-Enhanced SPARQ AI Voice Assistant
VicOne, a leader in automotive cybersecurity solutions, will demonstrate its AI Guardian solution integrated with P3 digital services’ SPARQ AI Voice Personal Assistant at CES 2025. Hosted at P3’s booth (LVCC, West Hall – 4266), the showcase highlights how VicOne’s AI Guardian protects AI-driven in-vehicle applications from cybersecurity threats like data leaks, AI prompt injections, and unsecure third-party plug-ins.
Key Features of the Combined Solution:
- Enhanced Security: AI Guardian shields SPARQ AI Voice Personal Assistant from cyberattacks and privacy breaches, ensuring secure operation of hands-free controls and personalized assistance.
- Smart Cockpit Protection: Integrates with Android Automotive-based systems, providing scalable and secure in-vehicle experiences.
- Diverse Functionality: SPARQ OS, the platform powering the assistant, offers over 200 apps and features, enriching driver and passenger experiences with navigation, entertainment, and smart controls.
Cybersecurity Leadership:
VicOne’s Max Cheng emphasizes that AI Guardian’s capabilities provide automakers a secure foundation for differentiating their offerings, while P3’s Marius Mailat underscores the collaboration’s role in fostering driver trust through secure innovation.
Speaking Session:
Jay Yaneza, cybersecurity architect at VicOne, will present on January 9 at 11:30 a.m. at the AWS Theater, discussing “GenAI: Transformer of Automotive Product Security Risk Management in SDV Era.” The session will explore how AI-driven solutions address cybersecurity challenges in software-defined vehicles (SDVs), ensuring compliance with global regulations like UN R155.
Explore VicOne’s innovations at CES 2025 (January 7–10) and learn more at vicone.com/ces.
SMK Electronics Unveils Advanced Automotive Components
SMK Electronics Corporation, U.S.A. announced its showcase of cutting-edge electronic components and technologies for automotive manufacturing at CES 2025 (Booth #52345, Venetian Expo, January 7–10, Las Vegas). The 2025 lineup features High-Power Connectors for e-axle applications, In-Cabin Lighting Modules, Smoke Detection Sensors, and a Passive Keyless Entry System (PKE).
Paul Evans, President of SMK Electronics, emphasized the importance of these innovations in helping OEMs differentiate their offerings in a competitive market.
Key Highlights:
- High-Power Connectors: Compact, modular, and efficient solutions for e-axle systems, including On-Board Chargers (OBC), Power Drive Units (PDU), and Battery Management Systems (BMS).
- In-Cabin Monitoring Solutions:
- In-Cabin Light Engine Modules
- Smoke Detector Sensors
- Passive Keyless Entry System (PKE): Advanced keyless access system integrating BLE, UWB, and NFC technologies for enhanced vehicle security.
SMK’s innovations aim to enable new functionalities and elevate automotive manufacturing standards.
Autel Energy Redefines EV Charging with Intelligent, Scalable Solutions
Autel Energy, a leader in electric vehicle (EV) charging technology, is transforming the EV charging landscape with its comprehensive solutions. Amid a global surge in EV adoption (25% year-over-year growth in Q1 2024), Autel addresses the growing demand for efficient, scalable infrastructure with innovations in DC and AC charging, intelligent cloud services, and PV-ESS-EVSE integration.
Key Highlights:
- Full-Scenario Intelligent Charging Network:
- Series Charger Platform: Modular and scalable design supporting kilowatt to megawatt charging for diverse needs, including fleet, residential, and destination charging.
- Comprehensive Cloud Platform: AI-driven operations for smart maintenance, seamless payment, and enhanced user satisfaction.
- PV-ESS-EVSE Integration: AI-powered renewable energy utilization and energy management for sustainable operations.
- Innovative Solutions for EV Charging:
- DC Charging Solutions: High-power chargers (40 kW to 1440 kW) for ultra-fast, cost-effective charging across applications.
- AC Charging Solutions: Flexible, dynamic-load management for residential and commercial networks.
- Intelligent Cloud Services: Predictive maintenance, real-time monitoring, and ISO 15118-compliant payment systems for optimal profitability.
Achievements & Growth:
With 77.8% year-on-year growth in 2024, Autel continues to lead through innovation and design excellence, earning accolades like the Red Dot Design Awards. Supported by a global service network and advanced manufacturing facilities in the U.S. and Vietnam, Autel is well-positioned to meet rising market demands.
Vision for the Future:
“At Autel, we are driven by an unwavering mission to empower a cleaner, smarter, and more connected future,” stated Michelle Luo, Chief Revenue Officer. Autel’s efforts at CES 2025 underscore its commitment to advancing sustainable mobility and shaping the future of energy and transportation.
AiDEN Automotive and HAAS Alert Partner to Revolutionize Connected Vehicle Safety
AiDEN Automotive and HAAS Alert have joined forces in a strategic partnership to enhance connected vehicle safety services for passenger and commercial vehicles. Combining AiDEN Automotive’s privacy-first connectivity expertise with HAAS Alert’s innovative Safety Cloud® platform, the collaboration aims to prevent collisions and save lives. By integrating advanced vehicle-to-everything (V2X) technologies, the partnership will enable seamless communication between vehicles, infrastructure, and roadside assets. Drivers will benefit from timely digital alerts in high-risk scenarios, such as emergency responses and work zones, delivered via in-vehicle displays—all while adhering to global privacy standards.
The partnership underscores the shared commitment of both companies to advancing roadway safety and redefining vehicle connectivity. AiDEN Automotive’s dedication to user-controlled, privacy-compliant data aligns with HAAS Alert’s proven track record of connecting millions of drivers to critical safety alerts through its expansive Safety Cloud network. Together, they aim to provide scalable solutions that improve driver awareness, reduce accidents, and foster trust in connected vehicle ecosystems. This collaboration also highlights the growing importance of cross-industry innovation in building safer, smarter, and privacy-focused transportation systems globally.
Aeva and Wideye Unveil Industry-First In-Cabin 4D LiDAR Solution for Passenger Vehicles at CES 2025
Aeva® (NYSE: AEVA), a leader in advanced sensing and perception systems, and Wideye, AGC Group’s optical sensor integration division, have introduced the first functional in-cabin 4D LiDAR solution using Frequency Modulated Continuous Wave (FMCW) technology for passenger vehicles. The collaboration integrates Aeva’s Atlas™ 4D LiDAR sensor with Wideye’s custom-formulated glass to deliver enhanced performance and seamless vehicle design.
The Wideye glass, compatible with Aeva’s FMCW wavelength, offers high infrared transparency and minimal absorption, ensuring high-quality LiDAR performance at full detection range. Positioned behind the windshield, the sensor benefits from protection against external elements, ease of cleaning, and compact housing for passenger comfort. This integration supports advanced vehicle automation and safety without compromising aesthetics or aerodynamics.
The solution will be showcased at CES 2025 in Aeva’s booth #6900, West Hall, Las Vegas Convention Center.