Lucid Group, Inc. (NASDAQ: LCID) has opened up its “Design Yours” configurator to the public for its Lucid Gravity Grand Touring.
Announced with the characteristic confidence of a brand promising “the world’s most advanced electric vehicles,” Lucid now allows customers to shape their version of a luxury electric SUV that seeks to redefine sophistication and practicality.
With production scheduled to begin in late 2024, the Gravity Grand Touring arrives as a new kind of vehicle—an elegant blend of technological prowess, versatile design, and forward-thinking sustainability.
A New Class of SUV
From Lucid’s perspective, the Gravity represents a genre-bending vision: one that blurs traditional boundaries by packing full-size SUV space into a mid-size footprint.
This interior-exterior paradox feels uniquely suited to the Lucid approach, driven by efficiency without sacrificing luxury.
Peter Rawlinson, CEO of Lucid, praises the Gravity as “the most sustainable vehicle in its class,” positioning it as the ultimate SUV for both urban and adventurous settings.
The Lucid Gravity Grand Touring is available now starting at $94,900, equipped with dual electric motors delivering a staggering 828 horsepower and more than 440 miles of projected range on a single charge. A more approachable variant, the Gravity Touring, starts at $79,900 and will become available in 2025. Buyers can choose from six sophisticated color schemes—including the debut hue Aurora Green Metallic—and a selection of wheels, from the understated to the sport-oriented.
Interior Themes Inspired by the California Landscape*
The Gravity’s design ethos goes beyond mere aesthetics, drawing inspiration from California’s dramatic landscapes. The five interior themes are a study in regional homage and material sustainability, blending vegan and recycled materials with select uses of responsibly sourced leather.
Mojave PurLuxe- (standard) offers black ash and bio-based upholstery inspired by desert nights.
Yosemite PurLuxe Premium- adds a nature-focused aesthetic with earth tones and walnut wood.
Tahoe Leather- echoes the warmth of Lake Tahoe with full-grain leathers and walnut burl.
Ojai Leather-in terracotta tones invokes the valley’s rich, fertile soil.
Advanced Driving Assistance with Lucid DreamDrive™
Lucid’s approach to driver assistance is layered, with three levels of its DreamDrive™ technology. DreamDrive™ provides a comprehensive range of features, including active lane keeping, traffic sign recognition, and speed limit assist, along with an array of safety-focused warnings and protections. For those seeking a more advanced experience, DreamDrive™ Premium adds surround-view monitoring and lane change assist, while DreamDrive™ Pro offers hands-free driving, traffic light detection, and automatic lane change, among other sophisticated tools.
Innovative Packages Elevate the Driving Experience
Optional packages for the Gravity further emphasize Lucid’s ambitious vision.
The Dynamic Handling Package enhances agility with a three-chamber air suspension and rear-wheel steering.
The Technology Package adds an augmented reality head-up display, ambient lighting, and the serene “Sanctuary Mode” that immerses passengers in a nature-inspired environment.
Those seeking high-quality audio can upgrade to Surreal Sound Pro, featuring 22 speakers and Dolby Atmos compatibility.
Whether configured with an eye toward minimalism or luxury, Lucid’s Gravity aims to be more than just a vehicle—it aspires to be a statement of both technological and environmental ambition.
More details on international pricing and availability will be released soon, with Lucid Gravity promising to deliver on the brand’s evolving vision of a sophisticated, sustainable future in electric mobility.
