The INITIUM—meaning “beginning” in Latin—previews Hyundai’s upcoming hydrogen-powered SUV, set to launch in the first half of 2025. More than just a concept car, INITIUM encapsulates 27 years of Hyundai’s work in hydrogen technology, reflecting a clear commitment to a sustainable society powered by clean energy.
Bold New Design with ‘Art of Steel’
INITIUM introduces Hyundai’s new design philosophy, ‘Art of Steel,’ which combines strong, elegant lines with an industrial aesthetic. SangYup Lee, Hyundai’s Head of Global Design, described INITIUM as a “solid yet sophisticated SUV-like design,” pushing the boundaries of steel to craft a rugged look suited for both urban and outdoor lifestyles. The concept’s 21-inch wheels, sturdy roof rack, and signature “+” lighting add to its unique hydrogen-specific visual identity.
Power, Performance, and Practicality
The INITIUM isn’t just about good looks. This FCEV offers impressive performance with a range over 650 kilometers on a full tank and improved acceleration, thanks to Hyundai’s latest fuel cell technology and a robust 150 kW electric motor. Hyundai has packed the INITIUM with family-friendly features, too, from a spacious second row to a generous cargo area.
The INITIUM includes a smart route planner designed specifically for hydrogen users, helping drivers locate nearby fueling stations along their routes. Its Vehicle-to-Load (V2L) feature even lets owners tap into the car’s hydrogen fuel cell to power household devices on the go, providing electricity without emitting any pollutants
Pioneering Hydrogen Tech for Future Generations
Hyundai’s journey with hydrogen began over 27 years ago. Now, with the INITIUM, Hyundai solidifies its role as a hydrogen mobility leader and reaffirms its goal to make hydrogen a go-to clean energy source. Executive Chair Euisun Chung, a major advocate of Hyundai’s hydrogen ambitions, shared, “The shift to hydrogen energy is for future generations.”
Hyundai was the world’s first automaker to mass-produce hydrogen FCEVs starting in 2018.
As Hyundai looks to debut the INITIUM concept globally at the Los Angeles Auto Show and Auto Guangzhou this November, the automaker continues to champion hydrogen technology as an accessible and environmentally friendly energy solution for the world.