EVs Are Getting More Popular with Blue & Red Owners—Political Divide Narrows

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A recent study by AutoPacific, the automotive research and consulting firm, suggests that political identity—once a clear factor in electric vehicle (EV) ownership—may be playing a smaller role in the future acceptance of EVs. The 2024 EV Consumer Insights Study, which surveyed over 12,000 EV owners, potential buyers, and those who reject EVs, found that while early EV adopters skewed left politically, interest in EVs is now spreading across a broader audience as these vehicles become more mainstream and accessible.

The findings indicate that EVs continue to gain traction despite the political divides of recent years. With sales and market share on the rise, the appeal of EVs is expanding among a wider array of consumers, including those who might previously have been reluctant to buy in.

Future EV Buyers Show Narrowing Political Gap

In a new twist to its annual survey, AutoPacific this year asked respondents about their political leanings. Of current EV owners, 54% identify as Democrat, compared with 30% who identify as Republican, a trend mirrored among plug-in hybrid owners, where 60% lean Democrat and 26% lean Republican. AutoPacific’s Director of Marketing and Consumer Insights, Deborah Grieb, points out that EV ownership initially correlated strongly with more progressive viewpoints. Yet, as EVs diversify in brand, body type, and price point, this association appears to be weakening.

The survey data reveals an even smaller political divide among future EV buyers. Just 46% of those considering an EV purchase identify as Democrat, compared to 28% who lean Republican and 24% who align with independent or third-party views. “As EVs become more accessible and varied, we’re seeing interest grow across the political spectrum,” says Grieb.

Politics Plays a Minor Role in EV Rejection

While political affiliation remains a factor, it’s a shrinking one among those who reject EVs outright. According to the study, only 8% of respondents cited “political beliefs” as a reason for avoiding EVs, a slight drop from last year. Of that 8%, 62% are Republicans and 13% are Democrats. For the majority of EV skeptics, practical concerns—such as the cost of EVs and limited charging infrastructure—were far more significant.

Looking toward the 2024 presidential election, consumer attitudes toward EVs are likely to continue evolving, especially among right-leaning buyers. As Tesla CEO Elon Musk continues to voice support for the GOP, his influence could further reshape the political dimensions of EV adoption.

Founded in 1986, AutoPacific provides automotive industry analysis, sales forecasting, and consulting services worldwide. Based in Long Beach, California, the firm conducts proprietary research like its Future Attribute Demand Study (FADS), offering key insights for manufacturers, marketers, and suppliers.