Faraday Future Intelligent Electric Inc. (Nasdaq: FFIE), a California-based electric vehicle innovator, is ramping up recruitment for its latest venture, Faraday X (FX), with an eye toward launching its initial line of vehicles by the end of 2025. The FX brand, described as delivering “twice the performance at half the price,” marks a significant step in Faraday’s dual-brand strategy unveiled in September.
Current job openings for FX include key roles like Production Planning Director, Quality Planning Director, Head of FX Vehicle Engineering, and Head of FX EV R&D. Interested applicants can view open positions on Faraday’s career page at ff.com/us/careers.
Faraday X also recently launched the ‘FX Global Logo Co-Creation Design Contest,’ inviting designers to submit logo concepts for FX. Entries will be accepted through November 22 at FXLogo@ff.com, providing a unique opportunity for creative minds to contribute to the brand’s visual identity.
The company’s first FX models, the FX 5 and FX 6, are expected to come in two price ranges: $20,000-$30,000 and $30,000-$50,000, respectively. The models will offer both range-extended and battery-electric AIEV (Artificial Intelligence Electric Vehicle) powertrains, with production slated for late 2025, pending funding.
Faraday Future luxury brand and FX have the potential to mutually empower each other, creating a complete AIEV ecosystem covering both ultra luxury and mass markets. FF’s 6×4 product and technical architecture, domestic manufacturing experience, and brand strength are assets that the second brand can inherit. Meanwhile, the FX brand’s large-scale sales potential can feed back into FF, significantly enhancing FF’s technical, manufacturing, supply chain, and user ecosystem capabilities, and helping FF reduce costs and improve efficiency.
“The core logic of FF’s second brand and bridge strategy is to create an industrial bridge, fostering close collaboration within the global supply chain to develop high-performance, cost-effective B-AIEV and RE-AIEV products for the U.S. market,” said Matthias Aydt, Global CEO of FF. “Looking ahead, I am excited about our future. With our talented team, I am confident in our ability to achieve our upcoming goals.”
The Company’s recent “Everyone’s AIEV, You Decide” survey suggests there is high demand for high-performance, intelligent, cost-effective B-AIEV and RE-AIEV products for the U.S. market, which presents a historic opportunity for the U.S. AIEV industry.
X Product Strategy and Initial Models
Through the recent user survey FF conducted, the Company confirmed a few key pain points for U.S. users when purchasing electric vehicles:
- High vehicle costs: EVs today are priced significantly higher than traditional vehicles, making them less accessible to the broader market.
- Range anxiety: Users worry about limited driving ranges, especially with the current lack of fast-charging infrastructure.
- Smart cabin experience: Current market offerings don’t meet users’ expectations for personalized, AI-driven cabins.
- Limited choice of autonomous driving solutions: Most brands are behind in providing a reliable, consistent self-driving experience.
Founded as a disruptor in the electric vehicle space, Faraday Future’s mission goes beyond car manufacturing, positioning itself as a “software-driven intelligent internet company” focused on AI-enhanced, user-centered mobility solutions. Known for its luxurious, high-tech offerings, the company seeks to advance a shared intelligent mobility ecosystem, targeting the evolving demands of a global EV market.