At the same time, Ford knows many electric vehicle customers want 24/7 support from a real person with expertise if they are going to try new technology. Others want assurance on battery life. Yet the industry seems to want to answer these questions in a time-honored way – cash on the hood. Cheap lease deals on electric vehicles are popping up everywhere. Ford believes it will take more than jumbo rebates to truly break through with the estimated 19 million people in the U.S. interested in electric vehicles. It will take – you guessed it – convenience, peace of mind, and expert service. It will take a modern-day version of the friendly filling station, only this time they “fill ’er up” at home.
That’s the idea behind the Ford Power Promise that Ford. Here are the details:
Home is Where the Charge is: It’s simple. Buyers or leasers of a retail Ford Mustang Mach-E, F-150 Lightning, or E-Transit can take a complimentary home charger with them or have it delivered, and when they’re ready, an expert will come out to install it at no charge for a standard install. This takes the guesswork out of installation, including costs, to help customers save time and money by filling up at home. Less stress, more convenience. If customers are Ford Pro fleet customers, Ford has them covered with a commercial charging cash incentive.
On-the-Road Charging: Road trips don’t happen every day, but when drivers are on the road, they need to know where to fill up. Ford’s BlueOval Charge Network automatically searches for chargers across various networks, including Electrify America and Tesla Superchargers, and adds charging stops to the route via the Connected Navigation in the vehicle. With Plug and Charge, drivers plug in when they get there, and the payment is automatically made via their FordPass account. It’s that easy.
Battery Confidence: Ford is confident in the quality of its batteries, and it wants customers to be confident, too. That’s why Ford provides an eight-year/100,000-mile high-voltage battery warranty for every Ford electric vehicle. Ford has its customers’ batteries covered.
Ongoing Support and Guidance: Ford is dedicated to providing support whenever it’s needed, including complimentary roadside assistance if a vehicle’s range runs too low. The company is also expanding its 24/7 Ford advisor for electric vehicle support, ensuring that customers can talk or text with real people. Ford is here when customers need assistance.
Electric vehicles are an excellent choice for many people. They are fun to drive, quiet, and smooth on the road. They can help save time and money on gas. And for the first time in a long time, filling up just got easier. Now, if only Ford could get one of its employees to squeegee the windshield.