The company continues to invest in a broad set of EV programs as it works to build a full EV line-up. These initiatives support the development of a differentiated and profitably growing EV business over time while Ford serves customers with the right mix of gas, hybrid and electric vehicles based on demand today. In parallel, Ford is expanding its hybrid electric vehicle offerings. By the end of the decade, the company expects to offer hybrid powertrains across its entire Ford Blue lineup in North America. In the first quarter of 2024, Ford’s electric vehicle sales increased by 86% and hybrid sales rose 42% versus a year ago.
“As the No. 2 EV brand in the U.S. for the past two years, we are committed to scaling a profitable EV business, using capital wisely and bringing to market the right gas, hybrid and fully electric vehicles at the right time,” said Jim Farley, Ford president and CEO. “Our breakthrough, next-generation EVs will be new from the ground up and fully software enabled, with ever-improving digital experiences and a multitude of potential services.”
Assembly plant in Oakville, Ontario
The transformation of Oakville Assembly Plant – a comprehensive overhaul of the plant from a gas vehicle assembly plant into an EV manufacturing complex – is set to begin in the second quarter, as planned.
Preparations continue for the market launch of Ford’s all-new three-row electric vehicles at the assembly complex in Oakville, Ontario, which the company said it will re-time to 2027 from 2025. The additional time will allow for the consumer market for three-row EVs to further develop and enable Ford to take advantage of emerging battery technology, with the goal to provide customers increased durability and better value.
“We value our Canadian teammates and appreciate that this delay will have an impact on this excellent team,” Farley said. “We are fully committed to manufacturing in Canada and believe this decision will help us build a profitably growing business for the long term.”
The company will work with Unifor to mitigate the impact the launch delay will have on its workforce at Oakville.
“We are committed to taking care of our valued Oakville employees through this transition,” said Bev Goodman, president and CEO, Ford Canada. “While this change requires a revision to the timeline, it will support a viable and growing future for our company, employees and dealers.”
BlueOval City
The creation of the BlueOval City campus – Ford’s new advanced auto production complex that includes the Tennessee Electric Vehicle Center assembly plant – is progressing on track. In addition to paint shop and vehicle assembly equipment, installation is also underway for nearly 4,000 tons of stamping equipment that will produce the sheet metal stampings for Ford’s next all-new electric truck.
Ford plans to begin customer deliveries of the new truck in 2026 and gradually ramp up production to help assure quality. The Tennessee Electric Vehicle Center will be Ford’s first Industry 4.0 plant, combining automation and connectivity to help elevate quality and efficiency.
Prospective employees can meet with Ford representatives at the new Ford Tennessee Discovery Center in Brownsville, Tenn., once it opens. The plant’s management team brings together strong leaders from around the world, including Ford veterans and talent from Tesla, Amazon, Meta, Toyota, FedEx and more. Community members also will be welcome to experience advanced manufacturing through virtual reality simulations at the Discovery Center.
Ohio Assembly Plant
Additionally, Ford continues its expansion of Ohio Assembly Plant in Avon Lake to produce an all-new electric commercial vehicle for Ford Pro customers beginning mid-decade.
Half of the structural steel is erected on the site, interior slabs are being poured, concrete walls are going up and masonry is beginning on interior walls. Ford expects to begin tool installation at Ohio Assembly Plant in spring 2025.
Employees at the plant, like at other Ford manufacturing facilities, will use wearable technology to support high-quality and efficient manufacturing.
Future EVs
Design work continues on Ford’s future-generation EVs. A skunkworks team in California is developing a smaller, low-cost, profitable, flexible EV platform capable of underpinning multiple vehicles at high volumes. Alan Clarke leads the growing team, which includes personnel from Auto Motive Power (AMP) following Ford’s acquisition of the EV energy management startup in late 2023.
In the meantime, construction is progressing at BlueOval Battery Park Michigan, in Marshall, Mich., and at the BlueOval SK joint venture battery plants in Tennessee and Kentucky.