“We’ve had huge customer demand to test drive the world’s most sustainable vehicle, and we’ve listened”
“We’ve had huge customer demand to test drive the world’s most sustainable vehicle, and we’ve listened,” Chairman and CEO Henrik Fisker said. “Our team is on the road, ready to give families, EV enthusiasts, and first-time EV buyers the chance to drive the Ocean, and to enjoy the vehicle’s innovative design and world-class leading features.”
In the US, Fisker currently has a Fisker Lounge at The Grove in Los Angeles and a Fisker Lounge at the Meatpacking District in New York City. The Fisker Lounge locations are open Monday-Sunday for customers to visit, experience the Ocean, and learn more about vehicle design to vehicle end of use through a sustainability lens. In addition to Fisker Lounges, customers may visit a Fisker Dealer Partner near their area to test drive the all-electric Fisker Ocean in the future.
Dealer Deals at HQ
Fisker Inc. welcomed dealers who traveled from across North America to the company’s Manhattan Beach, CA headquarters on Tuesday, January 30, for the company’s first Open House.
At the event, Mills Auto Group signed up to become Fisker’s first dealer partner in the US and will open three Fisker dealer locations. Fisker will start delivering Ocean SUVs to Mills in February.
“I’m absolutely excited for this partnership, and we want to thank Fisker for its confidence in our group,” CEO Damian Mills said. “We will instill Fisker’s vision and mission into our stores on day one.”
“I’m thrilled that the Mills Auto Group has joined Fisker as our first US dealer partner, and it was an honor to meet Damian Mills in person at our first Open House,” Chairman and CEO Henrik Fisker said. “Our pivot to the Dealer Partnership strategy has been moving incredibly fast. With interest expressed by over 200 dealers globally and over 100 in North American alone, I am looking forward to signing up more dealer partners and offering them a win-win-win from the relationship.”
On January 4, 2024, Fisker announced that it would engage in a strategic shift from direct sales to customers in North America to an innovative Dealer Partnership model. The model combines the goal of offering its customers no-haggle pricing on Fisker vehicles (where permitted) and superb service while also providing dealer partners with larger market territories, so they can maintain a higher volume of sales. Taken together, these goals represent a win-win-win for customers, dealers, and Fisker.
The transition to dealer partners aligns with Fisker’s asset light business model, which enables the company to significantly scale for Fisker Ocean deliveries and higher volume production of additional future models. The company signed up its first European dealer earlier in January and has been in advanced discussions with numerous potential dealers. Fisker leaders, including Henrik Fisker, will attend the National Automobile Dealers Association Show in Las Vegas, held from February 1-4, and expect to sign several additional dealers.
At the Open House, Fisker’s executive leadership team presented the company’s advantages in design, sustainability, and innovation to the dealers in attendance and provided them with a comprehensive preview of the company’s future products. Dealers were also able to experience firsthand the Fisker Ocean SUV, the Fisker Alaska pickup truck, the Fisker PEAR crossover SUV, and the Fisker Ronin super GT convertible. Fisker executives reviewed marketing, sales and service plans as well as technology, engineering, design, user experience, and the over-the-air software roadmap that is already available on the Ocean and will inform the development of all new Fisker vehicles.
Fisker is currently delivering the all-electric Ocean SUV, which starts at $38,990 (US), in the US, Canada, and Europe. In the US, the Ocean has an EPA range of up to 360 mi1, which is the longest range of any new electric SUV in its class2. The Fisker Ocean has the lowest published carbon footprint of any electric SUV, uses over 110 lbs. of recycled and bio-based materials, is built at a carbon-neutral facility, and integrates rooftop solar panels, adding up to 1,500 miles/year of range3.
1 EPA estimated range. Mid-size SUVs. Measurements conducted with standard 20” wheels. Actual results may vary for many reasons, including driving conditions, wheel size, state of battery charge, and how the vehicle is driven and maintained.
2 Mid-size SUVs in comparable price segment.
3 Based on Fisker simulations. Ideal conditions assume solar irradiation of 5.4 kWh/m2/day and steady commuter driving. Actual results vary with conditions such as external environment and vehicle use.
About Fisker Inc.