“I’m looking forward to meeting with our future dealers in person and announcing that we have signed up our first dealer partners,” Chairman and CEO Henrik Fisker said. “Over 120 dealers in North American and Europe have expressed interest in our new Dealer Partnership model, and this open house event is a very important step toward growing our business and getting more vehicles to customers in 2024.”
Following the open house, Fisker leaders, including Henrik Fisker, will attend the National Automobile Dealers Association Show in Las Vegas, held from February 1-4, and meet with additional dealers to support the Dealer Partnership strategy.
On January 4, 2024, Fisker announced that it would engage in a strategic shift from direct sales to customers in North America to an innovative Dealer Partnership model. The model combines the goal of offering its customers no-haggle pricing on Fisker vehicles (where permitted) while also providing its dealer partners with larger market territories, so they can maintain pricing without concern for local competition. The transition is aligned with Fisker’s asset light business model, which enables the company to significantly scale for Fisker Ocean deliveries and higher volume production of additional future models. The company has been in advanced discussions with numerous potential dealers and expects to deliver its first vehicles to dealers in February.
Fisker is currently delivering the all-electric Ocean SUV, which starts at $38,990, in the US, Canada, and Europe. In the US, the Ocean has an EPA range of up to 360 mi 1, which is the longest range of any new electric SUV in its class 2. The Fisker Ocean has the lowest published carbon footprint of any electric SUV, uses over 110 lbs. of recycled and bio-based materials, is built at a carbon-neutral facility, and integrates rooftop solar panels, adding up to 1,500 miles/year of range 3.
1 EPA estimated range. Mid-size SUVs. Measurements conducted with standard 20” wheels. Actual results may vary for many reasons, including driving conditions, wheel size, state of battery charge, and how the vehicle is driven and maintained.
2 Mid-size SUVs in comparable price segment.
3 Based on Fisker simulations. Ideal conditions assume solar irradiation of 5.4 kWh/m2/day and steady commuter driving. Actual results vary with conditions such as external environment and vehicle use.