The brand put out the #FindFastMeat call to their loyal fan base, the Long Boi Gang, to help spread awareness of the stolen car worth $115,000 that was last seen in Los Angeles.
The car was found parked on a transportation trailer the Chicago suburb of Hillside on December 22. The vehicle outside branding was unwrapped but the interior yellow leather was still in good shape.
The Slim Jim dispenser in the vehicle was not stolen or the meaty treats inside it.
“We knew we had something special with our custom car, but had no idea it would be in such demand that someone would steal it,” said Ashley Spade, VP & General Manager, Snacks at Conagra Brands.
The tricked-out ride had caught the attention of car enthusiasts and fans in recent months for sought-after features such as a fiery exterior, custom yellow leather interior, LED under carriage lighting, an exclusive Slim Jim holder for on-the-go snacking, a one-of-a-kind Slim Jim dispenser in the glove box stocked with Slim Jim meat sticks and some Easter eggs for the most loyal of fans, such as a fabric interior with 69s, a hidden 420 and the Long Boi Gang emblem to show love to the Slim Jim Community. There’s also the added appeal that all of the customizations were done by one of Hollywood’s most iconic custom auto shops.