“Consumers are looking for intuitive systems that are simple and not too distracting from the road. The challenge to OEMs and suppliers is translating those consumer expectations into design and functionality. By meeting customer needs, both quality and satisfaction will increase.”
“Design problems seem to be getting challenging to solve for car manufacturers,” said Ashley Edgar, senior director of global automotive supplier benchmarking and alternative mobility at J.D. Power.
“Consumers are looking for intuitive systems that are simple and not too distracting from the road. The challenge to OEMs and suppliers is translating those consumer expectations into design and functionality. By meeting customer needs, both quality and satisfaction will increase.”
The highest-ranked vehicles in each segment are:
- Midsize/Large: Dodge Charger
- Midsize/Large Premium: Chevrolet Corvette
- Small/Compact: Kia Seltos, Nissan Kicks and Nissan Rogue in a three-way tie
- Small/Compact Premium: Mercedes-Benz CLA
See the rank charts for each segment at https://www.jdpower.com/pr-id/2023106.
The 2023 U.S. Multimedia Quality and Satisfaction Study is based on responses from 93,380 purchasers and lessees of new 2023 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2023.