Acura is launching a new collaboration with Bang & Olufsen, the Danish luxury audio brand, bringing an elevated in-vehicle audio experience to the entire Acura lineup beginning with the 2024 Acura ZDX. The performance brand’s first all-electric vehicle, ZDX and the ZDX Type S, will be the first Acura models to feature the immersive, premium audio experience of Bang & Olufsen, an iconic brand for audiophiles recognized for the creation of innovative audio systems for home and automotive applications alike.
“As we take the Acura brand and our products to the next level, we want to make sure the audio experience also delivers on our concept of being a ‘destination brand’,” said Emile Korkor, Assistant Vice President, Acura National Sales. “This new collaboration with Bang & Olufsen will achieve exactly that, further exciting our clients as Acura enters the electrified era starting with ZDX.”
Similar to Acura’s commitment to Precision Crafted Performance, for nearly a century Bang & Olufsen, the Danish luxury audio brand, has been a beacon for immersive sound experiences built around the relentless determination to create products that push the boundaries of audio technology, design and craftsmanship. Bang & Olufsen Automotive, a division of HARMAN International, is well-established as an exclusive brand delivering outstanding sound quality through its unique capabilities within acoustics, design and craftsmanship. Designed and engineered expressly for Acura, the Bang & Olufsen premium audio system in the new Acura ZDX harnesses the latest technologies to deliver a supremely elevated audio experience.
“Acura and Bang & Olufsen are equally driven to deliver unparalleled performance and memorable experiences, and we’re excited to kick off our new long-term partnership that will set a new precedent for in-vehicle audio and technology for years to come as we collaborate on future Acura products,” said Tom Rivers, VP, Global Marketing at HARMAN. “The values and DNA of the legendary Bang & Olufsen brand are showcased in the incredible sound system HARMAN engineers have created for the new Acura ZDX, delivering the superior performance and quality fans of both brands have come to expect.”
About Bang & Olufsen
Bang & Olufsen is a global luxury lifestyle brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company.
The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive audio products are sold worldwide in Bang & Olufsen mono-branded stores, online, and in multi-branded stores. The company employs over 1,000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NAS DAQ Copenhagen A/S.
About HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.