“The phone is not your friend when you’re driving,” OTS Director Barbara Rooney said. “Put the phone away and put all your attention on the task of driving. It’s a simple but important habit that keeps yourself and others safe on the road.”
The campaign runs through April 24 and features a series of safety messages on broadcast television, digital platforms including social media and streaming services, and digital billboards. In addition, public service announcements (PSAs) will run on Spanish and English radio.
“April is set aside to raise awareness of the dangers of distracted driving, but our educational efforts continue year-round,” said Caltrans Acting Director Steven Keck. “We urge all drivers to make safety their priority, eliminate distractions and keep their focus on the road.”
“Inattention behind the wheel can have deadly consequences,” said California Highway Patrol (CHP) Commissioner Amanda Ray. “Together with our traffic safety partners, we are working toward improving driver behavior and encouraging voluntary compliance with the law.”
On April 20, CHP officers will participate in a statewide enforcement campaign specifically focused on citing drivers caught violating the hands-free cell phone law.
As part of the safety campaign, the OTS and Caltrans have introduced a video contest for the chance to win a role in the next public service announcement being filmed this summer. Participants ages 18 and older are asked to submit a two-minute video explaining solutions to end distracted driving and what they do to avoid distractions. Contest participants who submit their video by May 31 will also be entered to win two tickets to the iHeart Music Festival plus travel expenses provided courtesy of iHeartMedia.
To view the new campaign PSA, visit https://bit.ly/3En1InV.