According to new research by Cars.com, millennials’ expectations of vehicle ownership and the automotive industry at large are unmet in the year 2020. The generation born between 1981-96 expressed their appreciation for car ownership but dissatisfaction with technological advancement in the space.
“Millennials had high expectations for a futuristic automotive experience by the year 2020,” said Matt Schmitz, Cars.com assistant managing editor. “But our research found that while the industry hasn’t advanced as quickly as they envisioned, millennials’ attitude toward automotive is extremely positive and they are the most excited among their generational counterparts to shop for their next vehicle.”
Cars.com’s findings revealed four key millennial trends:
- The Jetsons Had It Wrong
Just behind superhighways, 43% of millennial respondents believed there would be flying cars by now, and 48% believed fully autonomous vehicles would be widely available, ahead of Generation X (35%) and baby boomers (36%). In the next 10 years, millennials expect fully autonomous vehicles (54%), more alternative fuel sources (46%) and over-the-air software/control updates (40%). - Yes, Millennials Care About Owning a Personal Car — Even More Than Gen X
The survey found a surprising revelation about millennials: the famously commitment-phobic demographic very much values owning a car (87%) — slightly higher than Gen X (86%) and a little less than boomers (94%). - The Rise of the Eight-Year Car Loan
New-car prices are reaching an all-time high and, as a result, millennials are far more likely than boomers to take out longer-term auto loans to keep monthly payments down. When asked about financing $25,000 at a 4.5% interest rate, the largest share of millennial respondents (26%) selected $316 per month for 96 months/8 years compared to just 16% of boomers. Millennials are more concerned about monthly payment amounts while boomers are more concerned about interest rates. - Big Wheels Keep on Turning … Online!
While it is no surprise that millennials would shop for and purchase a vehicle entirely online if they could, their counterparts are more into performing online car-shopping tasks such as researching makes and models, determining “what I can afford” and insuring their vehicle. Millennials are almost twice as likely as boomers (62% versus 36%) to shop for and purchase a vehicle entirely online, and they’re more likely if it includes a trial period, a return policy or free delivery service.
Methodology: Research findings were based on a Cars.om U.S. consumer study in January 2020. In total, 954 consumers completed the survey. For the purpose of this study, Millennials were considered those born between 1981 and 1996; Gen-X between 1980-1965; and Boomers between 1964 – 1946.