Metova’s new survey of 1000 consumers shows how important technology is to car buyer.
Car buyers want car technology. Nearly 1 in 5 buyers would walk away from a new car purchase if it didn’t include the expected technology, even if it had everything else they wanted, such as price, brand, design, and fuel economy.
They want connections to be easy especially for music. Bundled connected vehicle services remain of high value, with 2 out of 3 car respondents saying that they would switch to a comparable service provider (music, for example) from one they currently use simply for the convenience of being included in their vehicle by default.
They want direct connections to the Internet.Nearly ⅓ of car owners report having a vehicle that is able to connect directly to the Internet without the need of their mobile phone.
Technology is important, nearly 86% value technology as part of the purchase for a new car.
“Technology/Infotainment” now outpaces “Power,” “Interior Design” and “Seating and Storage Capacity” and is on par with “Exterior Design” and “Ratings and Reviews” as a deciding factor in purchasing a new automobile. In addition, the survey reveals, only “Gas Mileage,” “Reliability” and “Price” are more important than “Technology/Infotainment” when considering the purchase of a new vehicle.
Founded in 2006, Metova is a leading strategic technology partner, providing a turnkey solution to research, initiate and complete a meaningful digital transformation.