Childhood Injuries Are Preventable

DENSO is a Platinum Sponsor of this year’s Safe Kids Worldwide Childhood Injury Prevention Convention (PrevCon). The event connects hundreds of child injury professionals and empowers them to make a stronger impact in the lives of families around the world.

“Traffic accidents account for approximately 1.25 million fatalities each year, including approximately 500 child fatalities every day,” said Melissa Smith, Community Affairs Lead at DENSO. “Our goal is to help reduce – and eventually eliminate – that number and make our roads and sidewalks safer. We fully support events like PrevCon that focus on preventing injuries amongst children.”

Safe Kids Worldwide is a global nonprofit dedicated to protecting kids from preventable injuries, which are the number one cause of death to children in the United States. Safe Kids’ PrevCon brings together experts and partners in injury prevention to gain practical skills, discover helpful resources and make connections to improve their ability to make a difference in their communities. In 2018, DENSO and Safe Kids Worldwide co-created a comprehensive roadmap, the Road Safety Associate Toolkit, to encourage DENSO employees to spread safe driving habits in the communities where they work and live.

In addition to its sponsorship, Smith will moderate a peer learning session at PrevCon on Saturday, July 20 at 9 a.m. ET, titled, “Artificial Intelligence and Child Safety.” The session will look at how emerging mobility technologies, such as AI, impact child injury prevention and how individuals can leverage advanced solutions to protect children in transit.

“At DENSO, we’re committed to creating and inspiring new value for the future of mobility. Our long-term vision, and goal for 2030, is to enhance mobility, safety and peace of mind while delivering more environmentally sustainable solutions and products,” said Kenichiro Ito, Senior Executive Officer of DENSO Corporation and Chief Executive Officer of DENSO’s North American Headquarters. “Working with Safe Kids allows us to realize that goal and create safer communities around the world.”

DENSO will exhibit at PrevCon, July 17-20, 2019, in Washington, D.C., at booths 19 and 20.