InterBrand studies big companies and their values. This year’s list has fifteen of the top-selling best valued automakers.
For five consecutive years, Apple and Google hold the top positions in the InterBrand studies. Automakers are in the top 100.
Apple’s brand value grew by 3 percent to USD $184,154m, as Google’s brand value grew by 6 percent to USD $141,703m. Microsoft jumps into #3, as one of sixteen brands with double-digit percent growth. Following Coca-Cola at #4, sits Amazon, Samsung, Toyota, and Facebook, which breaks into the Top 10 for the first-time at #8. Mercedes-Benz, and IBM round out the Top 10.
More than half of the Best Global Brands came from four sectors: Automotive (16), Technology (15), Financial Services (12), and Fast-Moving Consumer Goods (9). Retail is the top growing sector in percentage terms (19%), followed by Sporting Goods (10%), Technology (8%), Logistics (7%), and Financial Services (6%).
The top largest grossing automakers are from the highest to lowest followed by InterBrand rankings are:
- 7.Toyota
- 9. Mercedes-Benz
- 13. BMW
- 20. Honda
- 33. Ford
- 35. Hyundai
- 38. Audi
- 39. Nissan
- 40. Volkswagen
- 46. Porsche
- 69. KIA
- 73. Land Rover
- 87. MINI
- 88. Ferrrari
- 98. Tesla Motors right after Johnnie Walker
This year, the list features a new automotive entrant: Ferrari at #88.
The ranking is based on three key components that contribute to a brand’s cumulative value:
• The financial performance of the branded products and services
• The role the brand plays in influencing customer choice
• The strength the brand has to command a premium price or secure earnings for the company.
2017 Automotive Top 10 (Interbrand)
| Rank | Company | Brand value ($bn) |
| 1 | Toyota | 50.3 |
| 2 | Mercedes-Benz | 47.8 |
| 3 | BMW | 41.5 |
| 4 | Honda | 22.7 |
| 5 | Ford | 13.6 |
| 6 | Hyundai Motor | 13.2 |
| 7 | Audi | 12 |
| 8 | Nissan | 11.5 |
| 9 | Volkswagen | 11.5 |
| 10 | Porsche | 10.1 |
Hyundai Motor has maintained its position in the top 40 global brands for the third year in a row, according to the latest rankings published by global brand specialists Interbrand. Hyundai Motor retained its place as the world’s 35th most valuable brand despite challenging conditions in many global markets, with its brand value growing to US$13.2billion – a 5.1% increase on the previous year. Hyundai rocketed tto # 6 after starting with overall ranking of 72 in 2008.
I go with that….recalls notwithstanding, Toyota leads quality, production systems (TPS), customer satisfaction etc, etc. I guess I am biased though as I worked for Toyota for 20 years – Erlanger Kty, Motomachi Japan, Durban South Africa. Now let’s see if they can top the list in BEV’s!