INRIX released findings of its Connected Autonomous Vehicle Consumer Survey. The study examines what companies are trusted, opinions of differenet generations and countries.
- 1.4 times as many Americans trust tech companies to secure their connected car data than automakers. The trend was reversed in the four other countries with 1.5 times as many trusting automakers.
- In the U.S., Baby Boomers tend to believe connected cars and autonomous vehicles will be less safe than cars on the road today, while Gen Xs and Millennials expect them to be safer
- Technology giants (i.e. Apple and Google) are trusted slightly more than automakers to build autonomous vehicles (27 percent vs. 23 percent), followed distantly by ridesharing companies (four percent).
- Six out of 10 respondents (62 percent) believe AVs will be widely available within a decade.
While 75 percent of Baby Boomers believe that autonomous vehicles will likely improve access for the elderly, 53 percent are still unlikely to purchase an AV.
International
- Almost three (2.8) times as many Germans trust traditional carmakers to build autonomous cars compared to tech giants, and fewer than four percent of respondents trust ridesharing.
- Nearly half of current connected car owners say they would likely or definitely purchase an autonomous vehicle, compared to 19 percent of non-connected car owners.
- More than two-thirds of all Germans believe that autonomous vehicles will likely improve access for the elderly.
Data Privacy: In an increasingly connected world, an enormous amount of data is generated by vehicles and their passengers. Consumers are concerned about how this data is handled, stored and shared.
U.S.
- 1.4 times as many Americans trust established tech giants to secure their connected car data than automakers.
- Generation X and Millennials trust tech companies the most with their vehicle data, while nearly half of Baby Boomers trust no one.
- 29 percent of respondents do not trust any company to secure their in-car data and privacy.
International
- 1.5 times as many British drivers trust traditional car makers with their data compared to Silicon Valley’s tech giants. 34 percent of all respondents do not trust anyone.
- Across all countries surveyed, consumers under age 44 are more likely to trust technology companies with their data, while their older counterparts have more trust in automakers.
- Nearly 90 percent of connected car owners trust other companies with their vehicle data, while only 60 percent of non-connected car owners trust others.
Road Safety: Traffic accidents are one of the leading causes of preventable death globally. Many believe connected car technology and autonomous vehicles will herald a new safety era for people on the road.
U.S.
- Blind spot warning is the most desired new car feature, followed by stolen vehicle warning/tracking, night vision, road incident alerts and re-routing, and rear/front collision alerts.
- 71 percent of respondents expect autonomous vehicles to be as safe or safer than today’s cars.
- 73 percent of Baby Boomers don’t believe AVs will be safer than cars on the road today.
International
- Nearly three-quarters of respondents said they would be most interested in blind spot warning. technology, followed by night vision and rear/front collision alert.
- 85 percent of Italian drivers believe AVs will be at least as safe as current cars.
- Respondents are most willing to pay for safety-related connected car tech compared with other categories like infotainment, driver assistance and vehicle management.