Research shows radio use in cars and some interesting connected car stats. Jacobs Media’s web survey of radio and entertainment preference had 41,634 respondents. It found that when buying a new car radio is very important and most people are satisfied with their in-car infotainment systems.
The car continues to be an important story for radio broadcas
ters. A majority of the audience spends the lion’s share of their listening in a moving vehicle. Among those who are in the market for a new vehicle in 2015, nearly nine in ten (89%) say an AM/FM radio is very important.
Of the 18% of the total sample with a connected car, satisfaction with these systems is very strong. Three-fourths love or like their in-car media systems. Nearly one-fifth have a connected car and three-fourths love or like their in-car media and entertainment systems.
The vast majority (74%) say they rarely or never change their car radio pushbuttons or media settings.
More than eight in ten (81%) now own a smartphone. And one-third (34%) of respondents with a mobile phone say they’re addicted to these gadgets. Pandora is the dominant smartphone app among those who download radio applications on their smartphones and tablets. But complaints about a lack of song skips and Just as many people who wake up with the aid of clock radio now rise and shine with a cell phone (both with 40%).
More than six in ten are able to connect a smartphone or mp3 player in their cars.
Overall 2% of respondents own a smartwatch. For the rest of the sample, 37% are very or somewhat interested in getting one.
Read full report.
