Nielsen likes to study the reasons why people use media and their buying intentions. Recently, the company studied the features used and wanted by connected car buyers.
Safety Major Value
- Safety is a major value among car buyers, it is the highest-ranking features for future buyers, 79% said they believe a vehicle’s safety features will make them feel safe.
- Users of connected car technologies like the value of crash notifications (64% very important).
- Internet-enabled navigation was found to 58% very important.
- Safety alerts were ranked at 51% very important.
- Connected car consumers also rated these same features as most important in their car-buying decision-making processes.
Other Fun Connected Car Usage Stats
- A full 72% stream audio regularly or every time in the vehicle.
- 41% use the connected to Internet feature regularly and 26% use Internet connections every time in the vehicle.
- 21% download media every time in the vehicle and 27% download media regularly in the vehicle.
Very Likely to Buy Connected
- Nielsen found of the 44% of future people who plan to purchase a new car within the next two years, 39% are very likely to purchase a connected car with built-in features.
- 60% of future auto buyers say they’d like a connected car because they want to experience emerging technologies.
- 58% reported they would like connectivity to provide entertainment to passengers while on the road.
- 43% though it will boost their productivity while they’re on the road.
As far as sex goes, the study found the majority are men at 58%, 42% are age 55+ and 62% have at least a college degree and 37% made more than $100,000 per year. Connected car buyers want convenience, 37% of connected car users say they spend 30 minutes to an hour in their cars on a regular basis.