Frost & Sullivan’s analysis of the North American advanced connected car and ADAS systems found that consumers demand seamless connectivity and high-end infotainment features in cars. The company also noted that the industry is on its way to 000 (zero emissions, zero accidents and zero fatalities.
The research also found that night vision assist with pedestrian detection or collision warning and mitigation using augmented reality (AR) which were considered to be of higher importance compared to other features like power liftgate or ambient lighting in the vehicle.